Melton Tackle provides big game fishing tackle, big game reels, big game rods, and fishing related clothing, accessories, and gifts for fishermen in California and around the world. When they came to ELK to increase their website traffic and ecommerce conversions from paid media and organic search, ELK put together a plan for growth.
In the first six months of 2021 compared to the same timeframe in 2020, Melton Tackle saw a 122 percent increase in ecommerce revenue and a 27 percent increased conversion rate. Revenue from organic search traffic increased by nearly 170 percent, and the return on ad spend for their paid media campaigns was huge: 9 times for Google Ads and 5.5 times for Facebook ads.
By focusing on growth marketing strategies, ELK takes the channels companies like Melton want to improve and develops a plan to increase your bottom line.