DPF Parts Direct

Background

DPF Parts Direct sells diesel particulate filters and various types of engines through an eCommerce channel. With such an industry-specific product, DPF Parts Direct has become a trusted source for these parts and engines due to consistent supply of high-quality components. Understanding that they were already serving a specific market, they understood that the challenge was being the most accessible and consistent brand to rank when buyers were searching for products.

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Problem

DPF Parts Direct came to elk with the challenging goal of boosting eCommerce traffic and sales in an incredibly niche and high-ticket industry. Diesel particulate filters and parts are sought after by those already looking for them, meaning they almost always understand exactly what they’re after. And so, the challenge here was less about honing in on what had search volume and more about ranking consistently and across the board for these very competitive keywords.

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Strategy

The elk Team quickly dove into understanding how buyers were looking for DPF’s and engines, rather than if. With an extensive breakdown of what search terms were most consistent across the board, elk was able to devise an optimization strategy that was seal-tight and spanned various different keyword search terms that straddled both the products themselves and their brand names and/or identifiable serial numbers.

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With the elk three-pronged approach to SEO, DPF Parts Direct’s site was optimized from top to bottom targeting the keywords that were most relevant to their industry and most commonly used to find these products.

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Additionally, as part of elk's three-pronged approach, the team was able to secure high-powered backlinks with respectable sites in the DPF industry. It was top priority that all backlink placements for DPF Parts Direct were done within sites maintaining a high domain authority.

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Results

Within the past 28 months, DPF Parts Direct has seen a 91% increase in organic sessions, a 154% increase in page one keyword growth, and a whopping 1112% increase in annual revenue. Increasing site traffic and conversions for such niche keywords with a higher-than-average ticket value for eCommerce stores can be a daunting task, but with the right SEO strategy and thorough execution, it’s a conquerable challenge.

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Testimonials

“Because of our work with elk, we're seeing record-breaking eCommerce numbers this year. The ingenuity of elk's SEO initiatives has increased traffic to the site as well as our conversion rates. We're excited to continue this journey and see more and more growth."

-Steve

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“Our eCommerce growth while working with the elk team is a true testament to the power of SEO. Elk proves week after week that the strategy and process they are using to increase our website traffic is effective."

-Casey

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