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Melton Tackle
Read how elk marketing helped Melton Tackle, eCommerce retailer of big game fishing tackle, achieve a 51% increase in organic sessions in just 28 months.
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Increase In Page One Keyword Growth
Increase in Top Three Keyword Growth
Increase in Organic Search Traffic
OVERVIEW
Melton Tackle is an eCommerce brand that sells big game fishing tackle, reels, rods, and other fishing-related clothing, accessories, and gifts for advanced fishermen. They sell both locally in the state of California and to fishing connoisseurs worldwide. They place a high level of value on providing quality products that are reliable, trusted, and ensure that consumers have a successful fishing experience. Within 28 months of working with elk, Melton Tackle experienced a 51% increase in organic sessions, 29% increase in page one growth, and 170% increase in organic revenue. The return on ad spend for their paid media campaigns was impressive and notable, including a 9 times return for Google Ads and 5.5 times return for Facebook.
Background
- Melton Tackle is an eCommerce retailer known for big game fishing reels, rods, apparel, and more.
- Melton Tackle came to elk Marketing with a singular main focus: to increase their website traffic and turn that traffic into conversions.
Problem
- Melton Tackle was not ranking on page one for several of their key industry keywords, and not at all for others.
- Melton Tackle’s ad spend was far too significant for the return they were receiving.
Strategy
- ELK first performed a comprehensive audit on Melton Tackle’s website, strategy, and current state of affairs before identifying what changes needed to be made and what could be leveraged to build upon.
- ELK helped Melton Tackle find keywords that were more easily attainable while still following the search volumes and search intent of their industry. They applied the same strategy to paid media.
Results
- Page one keyword rankings increased by 130%.
- Top three keyword growth increased by 127%
- Organic search traffic increased by 56%.
“We've grown our organic search traffic by 42% over the past year, and have increased our organic search revenue by 80%. This is all thanks to the ELK team and their efforts in optimizing our site for organic search. We now have twice the amount of keywords ranking on page one on Google than we did a year ago. This helps us create sustainable growth and we feel confident about the long-term effect these initiatives will have on our business.”
Phuong - Head of eCommerce
“The ELK team understands our industry and are experts in eCommerce SEO. They also scaled our Facebook and Google ads helping us reach more people and driving more revenue than we've ever seen from these channels. Our ROI as well as the relationship we have with the team gives us complete confidence in ELK and the work that they are doing for Melton Tackle.”
Tracy - CEO
EXPLORE WINS
We’re not merely a “service provider.” We’re an extension of your team that utilizes the best technology and data, masterfully adapted to your business. With 120+ years’ of combined experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.
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LET'S ANALYZE YOUR GROWTH POTENTIAL
With 120+ years’ of combined SEO experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.
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