Increase In Organic Traffic
Increase In Keywords
Sales From Automated Email
Open Rate From Automated Email
Increase In Organic Traffic
Increase In Keywords
Like Masienda’s incredible recipes, the elk team combined the ingredients of a full website overhaul to improve speed and search performance, a large effort for SEO optimizations and content development, and a new strategy for paid social campaigns to create a sustainable digital growth ecosystem.
Like Masienda’s incredible recipes, the elk team combined the ingredients of a full website overhaul to improve speed and search performance, a large effort for SEO optimizations and content development, and a new strategy for paid social campaigns to create a sustainable digital growth ecosystem.
As a single source farm to table supplier of masa harina and other authentic Mexican ingredients, Masienda was looking to attract like-minded customers. In the past, Masienda hadn’t put the effort into their organic search potential. They had high domain authority, but they weren’t sending the right signals with onsite content.
Then, elk stepped in.
The SEO team at elk worked to identify opportunities for keyword and traffic improvements. From an initial SEO audit to the campaign itself, elk’s team worked with Masienda to improve their overall SEO efforts for optimum growth. Three key elements were used to see growth results: onsite optimizations (including site speed), an improved content strategy, and a new backlinking strategy.
In just 5 months, elk transformed Masienda’s search visibility. This SEO campaign drove organic traffic for Masienda by nearly 200%. Masienda’s page 1 keywords on Google increased by more than 75%, with the overall ranked keywords going from 2,500 to more than 4,500 in a short period of time.
When all the SEO elements come together — from content to onsite optimization to backlinks — organic traffic growth will follow.
Stated simply, top-of-funnel performance SEO is asserting your brand’s search presence in the supply and demand economics of the internet. Every day, tens of millions of consumers start their journey toward conversion with a simple Google search.
"The Elk team has gone above and beyond our expectations of an SEO company. They continue to reach & exceed predicted KPIs and work seamlessly with our team to steadily grow our organic traffic. The team has also helped with other areas of our digital marketing, showing that they invest time and energy not only into the work that they do for us but building a solid business relationship with our team. Elk also impressed us by quickly adapting to the culture of our company."