SAM Medical

Background

• SAM Medical is a cutting-edge company that specializes in providing innovative and agile emergency medical solutions to a diverse range of customers—including militaries, law enforcement agencies, EMS and first responders, fire and rescue squads, and hospital staff.
• Their world-class organization is based in Tualatin, Oregon, where they boast state-of-the-art research and development labs, manufacturing facilities, and warehouses.
• SAM Medical sought the SEO expertise of elk Marketing in January 2021 to enhance their online visibility, drive high-quality traffic to their website, and boost their revenue in the face of stiff competition in the eCommerce market.

Problem

• Despite their stellar reputation, SAM Medical faced tough competition in the online retail sector.
• They realized the need to boost their online visibility to drive high-quality traffic to their website and increase revenue.
• With most online sales starting with a keyword search, they recognized the importance of optimizing their search engine performance.
• However, they recognized that achieving their SEO goals would require significant expertise and resources, and they did not want to undertake the task alone or risk valuable resources on a vendor who may or may not produce results.
• SAM Medical sought the expertise of elk Marketing to develop a comprehensive strategy and work as a close partner to enhance their organic search traffic, ultimately leading to greater online visibility and increased revenue.

Strategy

• To improve SAM Medical's organic search results and domain authority, elk Marketing used their proprietary Growth SEO™ methodology, which combined on-site optimization, content development, and off-site authority.
• Their comprehensive SEO approach involved a dedicated team of up to 10 specialists focused on ranking SAM Medical's website for strategic keywords.
• elk also employed PPC in addition to their SEO efforts to maximize search marketing results.
• Throughout the process, ELK Marketing stayed in constant collaboration and communication with SAM Medical, and offered easy-to-understand billing and transparent reporting.

‍

Results

• Page one keyword growth has grown by 18%.
• Organic sessions have increased by 62%.
• Annual revenue has increased by 303%.

‍