Melton Tackle

Background

• Melton Tackle is a big game fishing tackle company that has earned a reputation as one of the most respected and fastest-growing retailers/catalogs in the industry.
• At the start of 2021, Melton Tackle came to elk marketing to help them effectively promote their business through paid media.

Problem

• Despite Melton Tackle’s trustworthy reputation and high quality product offerings, they still saw a lot of room for revenue growth.
• They recognized the significance of incorporating paid advertising to enhance their marketing mix and add to their bottom line.
• They sought out an agency with a proven track record to optimize their digital marketing strategies and generate a high ROAS.

Strategy

• elk marketing conducted an in-depth audit of Melton Tackle's full account, analyzed their competitors, and crafted a customized launch plan.
• They relentlessly focused on optimizing targeted keywords, strong bidding strategies, and creating compelling ad copy to achieve the best possible results.
• The elk team kept a watchful eye on the competition, performed regular analyses, provided in-depth reporting to track progress, and had regular check-in calls with the team at Melton Tackle to discuss metrics and strategy.

Results

• Revenue from paid media is up 137% YoY
• Paid ads generated over $3 million in revenue in 2022
• Ad spend is up 110% YoY
• Return on ad spend (ROAS) is 10.01x

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