Arc'teryx

Background

Arc’teryx is a globally recognized outdoor clothing brand specializing in outerwear, sports clothing, backpacks, and outdoor hiking and running gear. They have over 3,000 stores and a prominent online global presence.

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Problem

Elk Marketing recognized quickly how much potential Arc’teryx had for domination across the board in all jacket-related keywords, and how little of this opportunity had been utilized. The strategy was quick and clear to define, and with a site as large and expansive as Arc’teryx’s, it didn’t take long to create forward momentum on this campaign.

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Especially coming out first major wave of the COVID-19, marketing efforts from the Arc’teryx were focused in various other areas and understandably so. That being said, the elk team understood how huge these SEO opportunities were for the Arc’teryx brand and how vital they were for their bottom line.

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Strategy

After performing an extensive site audit on the Arc’teryx website, the elk team was able to quickly identify several important factors of their website that were either missing entirely or not falling within SEO best practices. These issues can and were hurting their chances at quality rankings for many of their target keywords.

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The team at elk solved many of the on-page errors found within the site audit, in addition to providing new on-page optimizations, long-form and short-form content, and internal linking opportunities for their many attainable jacket-related keywords.

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While altering these on-page signals, they also worked on a robust backlink strategy that pointed power pages that were related to Arc’teryx outdoor gear industry from strong domain authority sites back to the site and this provided a powerful lift.

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Results

This aggressive and crystal clear strategy provided the Arc’teryx site with profound results, including a 157% increase in organic sessions within 8 months.

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Additionally, the Arc’Teryx site now has 20,700+ keywords positioned within the top three positions and has seen ~80,000 new ranking keywords for their site within less than one year’s time.

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