Smokea

Background

• Smokea is an eCommerce retailer branded as an online smoke shop, selling products within the cannabis space.
• Elk Marketing approached the Smokea team in early 2021 when they noticed tremendous opportunities that weren’t being leveraged to help their site rank for industry-related keywords.
• Elk discovered several avenues in which the Smokea site structure could be improved for user experience and SEO purposes.

Problem

• The optimization process would be more complex and delicate for Smokea due to the obvious industry regulations surrounding several of their niche keywords.
• Elk took tremendous care to prepare for their proposed SEO campaigns before moving forward, through both industry research and direct consultation with the Smokea team.

Strategy

• Elk Marketing devised a 6-12 month SEO campaign to first strategize a method for improving rankings for more attainable keywords, the “low-hanging fruit.”
• By executing a three-pronged approach to SEO, ELK began optimizing Smokea’s site both on-page and off-page.
• Elk provided content strategy, on-page optimizations, internal linking reports, and acquired high-powered backlinks.
• Elk optimized Smokea’s site through new optimizations and correcting/altering older or existing optimizations that were either not up to best practices or not current.

Results

• Prior to working with the ELK Marketing team, Smokea ranked for sub-1,900 page one keywords.
• After one year of successful SEO campaigns, the Smokea site now ranks for over 3,300 page-one keywords
• Their page-one presence for industry-relevant keywords increased by over 1,400 keywords.
• Through the optimization process and adjustments of the top navigation, Smokea’s site structure improved greatly for user experience.

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