Kate's Real Food

Background

• Kate’s Real Food was founded by Kate Schade, who created organic energy bars to sustain her active lifestyle in the outdoors.
• With the mission to inspire “the good life,” Kate’s Real Food crafts high-quality, nutritious snacks that outdoor aficionados love.
• While Kate’s Real Food has a strong presence in retail locations across the country, they weren’t maximizing their potential in terms of online visibility.

Problem

• Kate’s Real Food saw an opportunity to increase their online visibility, and realized that higher rankings on non-branded keywords would lead to more brand awareness and sales.
• With 70% of all eCommerce sales starting with a keyword search, it was essential for Kate's Real Food to rank higher on search engines to drive high-quality traffic to their website and stay competitive.
• Additionally, their website metrics, including bounce rate, conversion rate, and time on site, needed improvement to increase customer engagement and potential sales.
• To overcome these challenges, Kate’s Real Food partnered with elk Marketing’s expert team to develop a comprehensive Growth SEO strategy that would improve their organic search traffic, boost online visibility, and drive greater revenue.

Strategy

• elk Marketing first conducted a thorough analysis of Kate's Real Food's website to identify areas that required improvement.
• Their dedicated team of specialists implemented their proprietary Growth SEO™ methodology which combined on-site optimization, content development, and off-site authority.
• To ensure the website ranked well on search engines, elk conducted extensive keyword research to identify the most strategic keywords to target.
• They then optimized Kate's Real Food's website by making changes to the site's technical structure, and developed high-quality content to attract and engage potential customers.
• elk Marketing developed an off-site authority strategy, which involved creating high-quality backlinks to Kate's Real Food's website from reputable and relevant sources.
• Throughout the process, elk’s team was dedicated to staying in close collaboration with Kate's Real Food, providing easy-to-understand billing and transparent reporting.

Results

• Overall keyword ranking growth of 29%
• Organic search traffic has increased by 10%

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