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2X
Top Three Keyword Growth
2.5X
Page One Keyword Growth
591+
Top Three Keywords Indexed
1,448+
Page One Keywords Indexed
107%
Overall Keyword Growth
2.5X
Page One Keyword Growth
OVERVIEW
Dr. Dabber, the award-winning brand, and well-known creator of top-quality vape pens, wax pens, and dab pens was looking to increase their website traffic and increase the sales of their portable vaporizers.They approached elk to discuss how Search Engine Optimization and a stronger focus on organic search might help achieve this goal. Elk’s organic search efforts created an increase in site traffic which led to 36% increased revenue from organic search traffic alone. This also provided a 16% increased conversion rate. In the first half of 2021, Dr. Dabber saw a 33% increase in revenue.
Background
Dr. Dabber, the award-winning brand, and well-known creator of top-quality vape pens, wax pens, and dab pens was looking to increase their website traffic and increase the sales of their portable vaporizers.
They approached elk to discuss how Search Engine Optimization and a stronger focus on organic search might help achieve this goal.
Problem
Dr. Dabber was struggling to rank for vital industry-related keywords and because of this, they were not reaching their target audience and building brand awareness with consumers. Additionally, they were unsure of how to target these industry-related keywords in a niche that comes with a more specific set of best practice guidelines from Google.
Strategy
After reviewing their current situation, the elk team took our three-pronged approach to search engine optimization and created a campaign that resulted in double the organic traffic in the first six months of 2021.
This was achieved through our proven SEO strategy that included adding new content to their site and refreshing existing content to ensure it was properly optimized with the correct keyword types and in the proper frequency. Elk also focused on improving the site structure of Dr. Dabber by optimizing components of URLs and pages that are often overlooked. Lastly, elk used sound strategy and industry research to successfully place high-powered, quality backlinks that pointed back to the Dr. Dabber site.
By building and producing campaigns with this three-pronged approach, elk's SEO team targets top-of-funnel keywords which placed Dr. Dabber in front of customers searching for their products.
Results
Elk’s organic search efforts created an increase in site traffic which led to 36% increased revenue from organic search traffic alone. This also provided a 16% increased conversion rate.
Testimonials
“The elk team has gone above and beyond our expectations of an SEO company. They continue to reach & exceed predicted KPIs and work seamlessly with our team to steadily grow our organic traffic. The team has also helped with other areas of our digital marketing, showing that they invest time and energy not only into the work that they do for us but building a solid business relationship with our team. Elk also impressed us by quickly adapting to the culture of our company.”
-Marissa, Director of Digital Marketing
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WE GROW
ORGANIC REVENUE
REAL RESULTS
Stated simply, top-of-funnel performance SEO is asserting your brand’s search presence in the supply and demand economics of the internet. Every day, tens of millions of consumers start their journey toward conversion with a simple Google search.
"The Elk team has gone above and beyond our expectations of an SEO company. They continue to reach & exceed predicted KPIs and work seamlessly with our team to steadily grow our organic traffic. The team has also helped with other areas of our digital marketing, showing that they invest time and energy not only into the work that they do for us but building a solid business relationship with our team. Elk also impressed us by quickly adapting to the culture of our company."
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