CALIFORNIA PRIVACY POLICY

Effective Date: Jan. 1, 2022, Last Updated: March 11, 2024:

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This California Privacy Policy (“Policy”) applies only to California residents (“you” or collectively, “Consumers”) as defined by the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”) (collectively, “California Privacy Laws”). elk Marketing LLC (“elk Marketing”) is managed and operated by elk Marketing LLC. Any reference to “we”, “us”, or “our” in this Policy shall refer to Elk Marketing LLC and, where the context requires, elk Marketing LLC, collectively.

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This Policy is intended as a supplement to other privacy policies or notices issued by elk Marketing LLC. In the event of a conflict between any other policies, statements, or notices, this Policy will prevail as to California Consumers and their rights under California Privacy Laws.

This Policy describes your rights under California Privacy Laws and how we use, collect, and share your personal information (“PI”). The terms used in this Policy have the same definitions as the terms in the California Privacy Laws.

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If you are an employee, independent contractor, job applicant, or former employee/independent contractor, please visit elk Marketing's Privacy Policy.

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Our Practices Regarding Your Personal Information

The table below describes the PI we may have collected about you in the preceding twelve months, including the categories of PI, the sources of PI, our purposes for collecting PI, and third parties with whom we may have shared the PI. Depending on your level of interaction with us, we may not have collected your PI from all of the categories. If we collect any of your Sensitive Personal Information (“SPI”), we only use your SPI as necessary to provide the goods and services you have requested.

In the past twelve months, we have not sold any PI. Our business focuses on providing care to seniors and we do not typically collect, sell, or share the information of Consumers under 16 years of age.

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In addition, we may collect, use, and disclose your PI as required by applicable law.

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California Privacy Rights

California Privacy Laws provide you with the following rights related to your personal information:

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Right to Know About PI Collected, Disclosed, Shared, or Sold

You have the right to know what PI we collect, use, disclose, share, and/or sell. Our response is based on your request and may include the following information:

• The categories of PI we have collected about you.
• The specific pieces of PI we collected.
• The categories of sources from which we collected your PI.
• The business or commercial purposes for collecting or sharing (or, if applicable, selling) your PI.
• Any third parties we shared your PI with.
• Categories of PI sold about you in the prior 12 months or confirmation that we have not sold any of your PI.

We retain your PI for as long as it is reasonably necessary for the purposes described in this Policy and as required by law.  This generally means holding the information for as long as one of the following apply:

• Your PI is reasonably necessary to provide you with your requested goods and services, to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the PI;
• Your PI is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the PI was collected;
• Your PI is reasonably required to exercise and defend legal claims, or our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
• Your PI may be maintained indefinitely according to legal or regulatory requirements, including applicable legal holds, or for data backup or recovery purposes.

Where PI is used for more than one purpose, we will retain it until the purpose with the latest period expires.

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Right to Request Deletion of PI

You have the right to request that we delete any PI we collect or maintain about you, subject to certain exceptions. California Privacy Laws allow us to keep your PI that we need to provide you with services and transactions you have requested or are reasonably anticipated; for security purposes; for legitimate internal business purposes, including maintaining business records; to comply with applicable laws and regulations; to exercise and defend legal claims; and to cooperate with law enforcement.

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Right to Correct

You have the right to request the correction of any inaccurate PI we maintain about you, taking into account the nature of the PI and the purpose of the processing of the PI.

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Right to Opt-Out/“Do Not Sell” Rights

If we sell or share your PI, you have the right, at any time, to tell us to stop.  This includes the right to opt-out of the sale of your PI, and to request that we do not share your PI for cross-context behavioral advertising.  At the time this Policy was last updated, we do not sell any PI. To exercise your right to opt-out, please contact us through any of the methods listed below in the “Contact Us” section.

We typically only collect SPI to determine whether we are able to provide care to you or as part of our ongoing care services. We use your SPI in a reasonable and proportionate matter to provide you with the appropriate level of care. You have the right to limit the use or disclosure of SPI if we are using your SPI beyond what is reasonable and proportionate to provide the requested goods or services. 

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Right to Non-Discrimination

If you choose to exercise any of your rights under California Privacy Laws, we will not discriminate against you.

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Exercising Your Privacy Rights

To exercise any of your privacy rights, please see the “Contact Us” section or submit your privacy requests through our contact form.. You may exercise your California privacy rights independently or through an authorized agent. All privacy rights requests are subject to an identification and verification process. We will not fulfill a privacy rights request unless we have been provided sufficient information for us to reasonably verify the identity of the requestor and the validity of the request. Before we share anything with your authorized agent, you will need to provide us with your written permission or other documentation, such as a valid Power of Attorney. Your authorized agent will also be required to verify his/her identity with us.

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You may exercise your rights up to twice in any twelve month period, at no cost. We will confirm receipt of your request within ten business days of your request submission. California Privacy Laws provide us with forty-five calendar days to respond to your request. If your request is complex, we are allowed an additional forty-five days to respond. If we need additional time, we will let you know within the initial forty-five-day period.

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We will provide our response to your request in a readily usable format, which is usually electronic. If we cannot complete your request, we will explain why in our response.

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Other California Notices

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California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure of PI to third parties for our own direct marketing purposes.

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If you would like to exercise your rights under Shine the Light, please contact us in any of the methods listed in the “Contact Us” section. You are allowed to exercise your “Shine the Light” rights once in a calendar year.

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Contact Us
If you would like to exercise any of your privacy rights or contact us for more information, you can:

• Email us at info@elkhq.com, or
• Submit your privacy request through our contact form, or
• Call us at 424-345-1425, or

Write to us at: elk Marketing LLC11911
San Vicente Blvd #390
Los Angeles, CA 90049
Attention: Privacy Inquiry