Buchanan Street Partners

Background

• Buchanan Street Partners is an esteemed real estate investment management firm located in Newport Beach, California, with a solid reputation for expertise and success in the industry.
• In March 2019, Buchanan engaged elk Marketing to improve their digital marketing efforts and connect better with current and potential investors.

Problem

• To attract more investors, Buchanan Street Partners needed help producing and managing content for email marketing, PR, social media, and their website/blog.
• They also wanted to create effective fundraising and lending materials that accurately communicated their  value proposition to investors.
• They reached out to elk Marketing to help them develop a better presence in email marketing, PR, and their website, and to improve outreach and communication efforts with investors.

Strategy

• elk Marketing merged content and social media strategies to ensure that Buchanan’s prospects saw a coordinated message across all email, social, PR, and blog content—including weekly updates to keep the messages fresh and engaging.
• elk also collaborated with Buchanan to launch a podcast in 2022, featuring valuable conversations between the Buchanan chairman and other valuable industry experts.
• Buchanan had direct support from elk's expert team members throughout the process—including the account manager, business strategist, and CEO, with additional support provided by elk's content writers and development team members as needed.
• elk provided ongoing maintenance and updates to ensure that Buchanan's digital marketing efforts remained effective and up-to-date.

Results

• 16% year-over-year growth in email campaign distribution.
• 49% increase in email campaign opens, and 47% increase in click-through rates.
• 428% increase in impressions across Facebook, Instagram, and LinkedIn.
• 34% increase in engagement on social media platforms.

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