goodr

Background

• goodr is an eCommerce company and brand that sells incredibly stylish and highly functional sunglasses. They’re known for their unconventional branding and for creating shades that are both high-quality and extremely affordable.
• They came to elk Marketing in March 2020 seeking help during a time of global economic struggle to take their visibility and awareness to the next level through paid media.

Problem

• goodr understood the potential risks of not making the necessary changes to stay competitive.
• They realized that in order to attract and convert more customers, they needed to supplement their SEO with a reliable source of additional traffic. They wanted to do more than just survive during the pandemic, they wanted to thrive then and beyond.
• They knew that with elk’s effective paid media marketing, they could achieve more than just positive ROAS. They could create a movement, a community of passionate and loyal customers who shared their love of fun, affordable, and stylish sunglasses.

Strategy

• Elk Marketing's expert team worked closely with goodr to create a tailor-made paid media campaign.
• Elk used audience research and effectively implemented a social media advertising strategy to reach goodr's target audience on popular platforms such as Facebook and Instagram.
• Elk’s expert team also conducted extensive A/B testing to fine-tune ad copy and landing pages.
• Elk monitored goodr's campaigns around the clock, making adjustments to ensure optimal performance and cost efficiency.
• Elk provided goodr with detailed monthly reports that included key metrics such as cost per acquisition (CPA), click-through rate (CTR), and conversion rate, allowing goodr to make informed decisions about their marketing strategy.
• In addition to these detailed monthly reports, ELK Marketing provided regular progress updates and ongoing support to ensure that goodr's KPIs were met and exceeded each month.

Results

• Revenue from Google Ads is up 118% YoY
• Google Ads budget increased 300% YoY
• Paid ads have generated nearly half a million conversions
• Return on ad spend (ROAS) is 10.18x

‍

‍

‍

‍