Sunday Swagger

Background

• Sunday Swagger is a golf and lifestyle brand that breaks the mold and brings style and fun to your wardrobe.
• They are primarily a D2C brand, with their ecommerce website as a primary customer acquisition channel.

Problem

• Despite their innovative branding and unique products, Sunday Swagger needed to stand out more in a crowded online marketplace.
• Understanding the significance of search campaigns, they knew that most online sales originated from keyword searches. They also recognized the need for assistance in both SEO and PPC.
• Sunday Swagger partnered with elk Marketing to tap into their specialized SEO expertise, so they could overcome their growth hurdles and take their digital marketing results to a whole new level.

Strategy

• elk Marketing started by conducting a thorough audit and analysis of Sunday Swagger's online presence to identify challenges and opportunities for growth.
• Elk Marketing utilized their proprietary three-pillar Growth SEO™ strategy to create compelling blog content, perform on-site technical SEO optimization, and build high-authority backlinks to boost them in the search engines.
• They optimized Sunday Swagger's PPC search campaigns and ad creative, ensuring precise targeting of relevant keywords for maximum ad spend efficiency and sales.
• Throughout the entire process, elk Marketing was available 24/7, fostering collaboration and communication with Sunday Swagger.
• Elk Marketing offered clear billing and transparent reporting, keeping Sunday Swagger informed and updated every step of the way.

Results

• 180% growth in monthly organic search sessions
• 304% increase in page one keyword rankings
• 232% increase in non-branded organic traffic

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