Vivante Living

Background

• Vivante Living provides award-winning luxury assisted living and memory care communities for seniors.
• They focus on health, wellness, fine dining, and activities in Newport Mesa and Newport Beach.
• As a local company, they tailor services to individual preferences and prioritize the best experience for residents.
• They offer personalized, upscale living and comprehensive assistance for daily needs.
  

Problem

• Despite being known for luxury senior living, Vivante Living faced online visibility challenges.
• They planned to improve by optimizing their website with SEO and improving their ROI from paid ads.
• To navigate their niche industry, they partnered with Elk Marketing for expertise.
• Their goal: To become the top choice for seniors seeking upscale living options.
  

Strategy

• Elk Marketing started with a thorough site audit to find areas for improvement on Vivante Living's website.
• They conducted keyword research to identify valuable keywords for better search rankings.
• Using their Growth SEO™ method, Elk Marketing aimed to boost Vivante Living's online visibility cost-effectively.
• They optimized paid search campaigns, crafted engaging ads, and managed the budget for better ROI.
• Elk Marketing extended their expertise to social media advertising, conducting audience research and optimizing ads for more visibility and conversions.
• Throughout the process, they maintained open communication, offered 24/7 availability, and provided clear billing and transparent reporting to ensure Vivante Living stayed informed and witnessed growth in their online presence and revenue.
  

Results

• 400% increase in conversions from ads
• 30% reduction in ad CPA despite increased competition
• 70% increased search impression share over competitors
• 370% increase in organic search traffic YoY
• 18% increase in page one keyword rankings from Jan-Aug 2023