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312%
Increase in Organic Sessions
142%
Increase in Page One Growth
40%
Increase in Page One Keywords
97%
Increase in Top Three Keyword Rankings
312%
Increase in Organic Sessions
142%
Increase in Page One Growth
OVERVIEW
Due to the COVID-19 pandemic, tourism in Los Angeles came to a screeching halt. Additionally, due to the pandemic, search traffic for tourism was plummeting to an all-time low. While working on paid media campaigns, the team at elk noticed that the DCBID website was not only feeling these effects, it was also hemorrhaging organic search rankings and backlinks at a rapid rate.Just one month into the global pandemic, the DCBID website saw a 56% drop in organic search traffic. Elk understood that in order to survive the global climate, something needed to be done, and fast.
Background
The Downtown Center Business Improvement District (DCBID) is a 65-block district in downtown Los Angeles that is made up of over 2,000 businesses and property owners who are dedicated to building and maintaining a safe and productive community for both residents and visitors.
Problem
Due to the COVID-19 pandemic, tourism in Los Angeles came to a screeching halt. Additionally, due to the pandemic, search traffic for tourism was plummeting to an all-time low. While working on paid media campaigns, the team at elk noticed that the DCBID website was not only feeling these effects, it was also hemorrhaging organic search rankings and backlinks at a rapid rate.
Just one month into the global pandemic, the DCBID website saw a 56% drop in organic search traffic. Elk understood that in order to survive the global climate, something needed to be done, and fast.
Strategy
After performing an extensive site audit on DCBID’s website, they quickly identified several factors that were either missing or not following SEO best practices which can and was hurting their chances at any type of quality keyword rankings.
The team at elk solved many of the on-page errors found within the site audit, in addition to providing new on-page optimizations for attainable keywords. While shifting these on-page signals, they also worked on a robust backlink strategy that pointed power pages from strong domain authority sites back to DCBID’s site and gave it to ultimate lift it desperately needed. Elk took the current site’s strategy and turned it upside down.
Results
This aggressive strategy shift and accurate execution provided fast results. In fact, just 6 months after taking the reigns of DCBID’s SEO initiatives, their site saw an increase of total page one keywords by 40% and their number of top 3 results increased by 97%.
Some of these most notable page-one keywords include “DTLA” with a monthly search volume of 17,500, downtown with 887,000 monthly searches, downtown LA with 128,000 searches, downtown Los Angeles with 128,000 monthly searches, and events in Los Angeles with a monthly search volume of 15,900.
In 24 months, DCBID’s website has seen a 312% increase in organic sessions and a 142% increase in page-one growth. With the reopening of California and the return of tourism, the DCBID site is now primed for incredible organic search traffic growth.
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WE GROW
ORGANIC REVENUE
REAL RESULTS
Stated simply, top-of-funnel performance SEO is asserting your brand’s search presence in the supply and demand economics of the internet. Every day, tens of millions of consumers start their journey toward conversion with a simple Google search.
"The Elk team has gone above and beyond our expectations of an SEO company. They continue to reach & exceed predicted KPIs and work seamlessly with our team to steadily grow our organic traffic. The team has also helped with other areas of our digital marketing, showing that they invest time and energy not only into the work that they do for us but building a solid business relationship with our team. Elk also impressed us by quickly adapting to the culture of our company."
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