DCBID

Background

• The Downtown Center Business Improvement District (DCBID) is a 65-block district in downtown Los Angeles that is made up of over 2,000 businesses and property owners.

Problem

• Due to the COVID-19 pandemic, tourism in Los Angeles came to a screeching halt.
• Due to the pandemic, search traffic for tourism was plummeting to an all-time low.
• Elk noticed that the DCBID website was hemorrhaging organic search rankings and backlinks at a rapid rate.
• One month into the global pandemic, the DCBID website saw a 56% drop in organic search traffic.

Strategy

• After performing an extensive site audit on DCBID’s website, elk quickly identified several factors that were either missing or not following SEO best practices.
• The team at elk solved many of the on-page errors found within the site audit, in addition to providing new on-page optimizations for attainable keywords.
• While shifting these on-page signals, elk also worked on a robust backlink strategy that pointed power pages from strong domain authority sites back to DCBID’s site.
• Elk assessed what hadn’t been working previously and re-strategized to target more attainable keywords.

Results

• Within 6 months, the DCBID site saw an increase of total page one keywords by 40% and their number of top 3 results increased by 97%.
• Some of the most notable page-one keywords include “DTLA” with a monthly search volume of 17,500, downtown with 887,000 monthly searches, downtown LA with 128,000 searches, downtown Los Angeles with 128,000 monthly searches, and events in Los Angeles with a monthly search volume of 15,900.
• DCBID’s website has seen a 312% increase in organic sessions.
• DCBID’s website has seen a 154% increase in page-one growth.

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