SEO

DCBID

Read how elk marketing provided Los Angeles Downtown Center Business Improvement District (DCBID) with a 142% increase in page-one growth.

- Director of Marketing

“of all clicks are the top 3 Google search resultsof all clicks are the top 3 Google search resultsof all clicks are the top 3 Google sear”

312%

Increase in Organic Sessions

142%

Increase in Page One Growth

40%

Increase in Page One Keywords

97%

Increase in Top Three Keyword Rankings

OVERVIEW

Due to the COVID-19 pandemic, tourism in Los Angeles came to a screeching halt. Additionally, due to the pandemic, search traffic for tourism was plummeting to an all-time low. While working on paid media campaigns, the team at elk noticed that the DCBID website was not only feeling these effects, it was also hemorrhaging organic search rankings and backlinks at a rapid rate.‍Just one month into the global pandemic, the DCBID website saw a 56% drop in organic search traffic. Elk understood that in order to survive the global climate, something needed to be done, and fast.

Background

  • The Downtown Center Business Improvement District (DCBID) is a 65-block district in downtown Los Angeles that is made up of over 2,000 businesses and property owners.

Problem

  • Due to the COVID-19 pandemic, tourism in Los Angeles came to a screeching halt.
  • Due to the pandemic, search traffic for tourism was plummeting to an all-time low.
  • Elk noticed that the DCBID website was hemorrhaging organic search rankings and backlinks at a rapid rate.
  • One month into the global pandemic, the DCBID website saw a 56% drop in organic search traffic.

Strategy

  • After performing an extensive site audit on DCBID’s website, elk quickly identified several factors that were either missing or not following SEO best practices.
  • The team at elk solved many of the on-page errors found within the site audit, in addition to providing new on-page optimizations for attainable keywords.
  • While shifting these on-page signals, elk also worked on a robust backlink strategy that pointed power pages from strong domain authority sites back to DCBID’s site.
  • Elk assessed what hadn’t been working previously and re-strategized to target more attainable keywords.

Results

  • Within 6 months, the DCBID site saw an increase of total page one keywords by 40% and their number of top 3 results increased by 97%.
  • Some of the most notable page-one keywords include “DTLA” with a monthly search volume of 17,500, downtown with 887,000 monthly searches, downtown LA with 128,000 searches, downtown Los Angeles with 128,000 monthly searches, and events in Los Angeles with a monthly search volume of 15,900.
  • DCBID’s website has seen a 312% increase in organic sessions.
  • DCBID’s website has seen a 154% increase in page-one growth.

LET'S ANALYZE YOUR GROWTH POTENTIAL

With 120+ years’ of combined SEO experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.

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We grow oRGANIC REVENUE
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We grow oRGANIC REVENUE
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We grow oRGANIC REVENUE
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