La Marguerite

Background

• La Marguerite & Co. is a gourmet dessert company that specialties in creating authentic Pareve Kosher French pastries and macarons using high-quality ingredients.
• In the beginning of 2021, La Marguerite came to elk marketing seeking help to promote their business through paid media.

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Problem

• La Marguerite & Co. recognized the value of adding paid ads to their marketing mix.
• They wanted to use an agency with a proven track record instead of spending all their resources doing it through trial and error on their own..
• They wanted an additional traffic source to supplement their SEO.
• They hired the elk team with the goal of increasing their revenue and generating a positive ROAS.

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Strategy

• elk marketing created tailor-made strategies by first conducting a comprehensive audit of La Marguerite & Co’s full account.
• This included La Marguerite’s current campaigns and technical account setup
• After fully analyzing and researching La Marguerite’s competitors, elk deployed a customized launch and execution plan to increase La Marguerites revenue and conversion.
• This included relentless focus on in-depth audience research, optimizing keywords, implementing effective bidding strategies, increasing visibility and traffic, and creating persuasive ad copy for conversions.
• Every month, elk went over La Marguerite's progress with them and discussed their KPI’s.
• The results of elk’s tailor-made paid media strategies surpassed La Marguerite’s expectations and growth plan.  

Results

• Revenue from paid media is now up 690%
• Conversion from paid media is now up 194%
• Return on ad spend (ROAS) is 2.37x

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