goodr

Background

• goodr is an eCommerce retailer known for their eccentric branding and high-quality, affordable sunglasses.
• In March 2020, goodr came to ELK Marketing seeking help during a time of global economic struggle.
• If they didn't pivot correctly, goodr faced significant danger to their business model.

Problem

• goodr recognized the importance of SEO in order to navigate business challenges.
• They knew that they needed to invest in their SEO performance.
• They hired the elk team with the goal of increasing organic search traffic.
• They understood that this was the most reliable avenue to increase conversions & sales.
• goodr was ranking for 6,000 keywords related to sunglasses in March 2020.

Strategy

• Elk Marketing followed a three-pronged approach to SEO, focusing on content, on-page optimizations, and backlinks.
• After research into the sunglasses industry, elk deployed its growth strategy for goodr.
• This included creating unique content, optimizing on-page signals, & backlink aquisition.
• The results of this strategy surpassed goodr's initial 120-growth plan.

Results

• Page one keyword growth has grown by 42%.
• Organic sessions have increased by 350%.
• Annual revenue has increased by 510%.
• They now rank for over 41,000 keywords.

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"We've witnessed firsthand the power of content marketing for SEO, how building out landing pages with targeted content can help us rank on page one for search terms we find value in, and how much of an impact SEO can have on an eCommerce site. Our team is looking forward to continuing to increase our brand recognition and revenue with the help of the elk team."

-Dan, Chief Revenue Officer

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"Working with the elk team has been a blast! Our teams mesh well together and we see solid results week after week. Planning creative campaigns, working on SEO and content for our eCommerce site, and strategizing plans for continued scalability is an enjoyable and productive process with their team."

-Fitz, Head of Digital Sales & Marketing

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