Marketing Strategy + Resources

Working with a digital marketing agency offering SEO services is a wise solution, but how do you choose one that best meets your needs? In this guide, you'll discover what you need to know when selecting a Los Angeles SEO Expert.

Learn about all of the benefits of working with a digital marketing agency in Los Angeles and how elk marketing is ready to provide you with the expertise your business deserves for your marketing campaigns.

Not only do doctors need SEO tools, but also need to master local SEO. Learn below why local SEO for doctors is so important.

What does SEO stand for in finance? The definition of SEO in finance is the same as in other industries.

Search engine optimization (SEO) is one such tool, and hiring B2B SEO services from a company to help your business succeed is a great way to utilize it.

Following a Shopify migration checklist can simplify your transition. This comprehensive guide explores the ins and outs of moving to the Shopify platform.

When you own a gun shop, you can grow your consumer reach by taking your products and services online. You can more effectively break into the saturated firearms market with digital gun SEO.

Learn how to create Shopify subdomains for your store with this simple guide. Having a subdomain can help improve your Shopify store organization and SEO.

Shopify’s easy-to-use platform can enable you to start or grow a successful online storefront. With innovative eCommerce and blogging tools, the platform helps you sell products and increase your online presence.

Want to stay ahead of the competition? Learn how competitor analysis can be a key part of your online marketing strategy. Contact elk for help!

Over the past decade, search engine optimization has evolved from a niche skill into the cornerstone of a strong digital marketing plan.

As much as you invest in creating a quality product or service, marketing is equally essential to your business's success. Your excellent company can't benefit anyone if the public isn't aware of what you offer.

It's a truth that's hard to deny: no matter what kind of business you run, you need to make sure your digital presence is effective if you want to get customers and clients.

There would be no digital marketing without content marketing. If you intend to launch any sort of digital marketing campaign, you will need to place a great amount of emphasis on producing exceptional content that draws in consumers.

You've done all the work you can to boost your site's SEO and realize that minor adjustments won't get you to the level of visibility you crave. A web migration may be the key.

SEO, or search engine optimization, helps businesses increase traffic to their website through organic searches on Google and other search engines. However, many businesses are still unsure of whether SEO can help them.

Creating a great digital marketing strategy that will support your company's growth and increase your revenue is a key element to making your business successful.

Strategic marketing in a recession will help your business thrive despite the many obstacles. Learn the best practices for marketing during a downturn.

The global economy is in a state of flux. In the wake of the COVID-19 pandemic, the Russian invasion of Ukraine, and the many challenges faced by the supply chain, the economic downturn has become much more severe.

Keeping your business afloat, let alone successful, can be challenging during a recession. As the pandemic ebbs away, the economies of many countries are already experiencing the effects of a global recession.

Search engine optimization (SEO) is a critical element of an effective digital marketing strategy. It involves many different moving parts that must be optimized and combined in a cohesive plan: keywords, content, link building, and more.

The internet has changed people’s lives in many ways: our social interaction and communication, access to information, and business activities. And these changes perfectly embody the coin analogy, in that there are two sides: the good and the bad.

Commercial real estate businesses and investors can gain a significant edge in the market through proper optimization of their websites for search engine visibility.

The internet is more than an information highway. It is now a marketing and sales field where large and small companies are competing for the attention of billions of users worldwide.

The rise of the digital economy has made search engine optimization (SEO) one of the most prevalent and useful tools for all advertisers and marketers.

Digital marketing has disrupted the traditional marketing status quo, providing business owners more opportunities than ever to reach target consumers worldwide. And as technology evolves, so does digital marketing.

Selecting the right digital marketing partner can feel like guesswork. An agency with well-trained, qualified marketers can set your business up for years of success.

Whether you’re considering online marketing for your business or are a professional looking to break into the field, online marketing is an in-demand skill that has overtaken traditional marketing methods.In a nutshell, online marketing uses the internet to market and sell products and services.

What do you do when you want to learn about a product or service these days? You Google it. And then, like everybody else, you click on the first two or three search results that Google suggests.

The real estate industry is now transitioning from a brick-and-mortar model to a digital one. Savvy commercial real estate marketing companies are using online marketing platforms and social media marketing to market their properties and reach a wider audience.

The commercial real estate (CRE) industry has had many setbacks since 2020, but 2022 promises to be a harbinger of new things.

The new normal created new opportunities and digital marketing ushered in innovative ways to help the CRE industry reach its targets.

For a business that wishes to compete in today’s online marketplace, digital marketing is an absolute necessity. Whether you’re starting or have been using digital marketing solutions for years, it pays to know about the different kinds of online marketing solutions out there.

In today’s age, when digital marketing has taken center stage in a brand or business’ marketing efforts, off-page Search Engine Optimization (SEO) or off-site SEO has become an important tool to improve SEO results.

Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, which stands for search engine optimization.

PPC is short for pay-per-click. The full term is pay-per-click digital advertising. As implied by its name, PPC is an advertising model that requires advertisers, digital marketers, or business owners to pay a certain amount of money every time an Internet user sees their ad and clicks on it.

When you combine content marketing and SEO (both the technical and content sides), you can have a strong website that attracts and converts customers.

When you are looking for PPC consulting services, you should understand what a PPC consultant can do for you, what to look for in a consultant and what you should know before launching a PPC advertising campaign.

Local SEO is one way to generate traffic via marketing services to your website, as well as to your physical store front, and bring in more phone calls or appointment requests for your company.

Shopify is an eCommerce platform where, regardless of technical web design and development experience, anyone can build and customize an online store and sell products online.

When looking at your marketing strategy, you need to consider all of the different parts and how they can work together to create new business for your company.

Technical SEO refers to optimizing the website’s back end, so Google or other search engines can crawl and index the website better

In order to make a search marketing plan that combines SEO and PPC efforts, usually two teams will have to collaborate to develop the plan and share results.

When COVID-19 made everyone retreat indoors, online habits increased. In fact, 2020 saw a 44% increase in online sales compared to 2019. Let’s take a look at how COVID changed SEO, and what that means for your ecommerce business.

Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted.

Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted.

There are two main categories that KPIs for organic social media fall into: reach and engagement. Each KPI has its own information you can learn from.

Marketing attribution gives you insight into your marketing and what’s working (or not) when it comes to making sales and conversions.

By combining content, technology and marketing, we can create a powerful force for growth and help you successfully attribute each conversion to a campaign.

Google has three main things that are considered Core Web Vitals. These Page Experience signals measure user experience on your website, and while they are not brand new themselves, they are going to play a bigger role in how Google ranks your website going forward.

eCommerce is the alchemy of converting traffic into revenue. When you put efforts into search engine optimization (SEO), you are able to drive traffic to your website. When you work hard or partner with the right SEO team, you are able to convert that traffic into revenue.

Let’s take a closer look at what the iOS 14.5 App Tracking Transparency (ATT) update means and how it can affect paid social media tactics.

Marketing attribution can give you good insight into how your marketing is working in terms of sales and conversions.

Organic search traffic is the most important marketing channel for your company’s long-term growth. In order to get this organic search traffic growth, you need to have rock solid SEO in place for your website.