Highline Wellness

Background

Highline Wellness is an eCommerce CBD wellness brand, specializing in high-quality CBD products, including CBD gummies, CBD topicals, and more.

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Elk approached Highline Wellness while performing a site audit and noticing significant missed organic search opportunities. After connecting with the CEO of their company, elk presented how impactful an adjusted SEO strategy would be for their brand and reach. After beating out several other agencies, elk’s relationship with Highline Wellness began.

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As the CBD industry continues to boom at an exponential rate, it’s becoming increasingly difficult for brands in that niche to compete. Elk was determined to overcome this issue alongside their team.

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Problem

Highline Wellness produces a high-quality, top-level product that outranks several of its competitors in terms of quality and results for its customers. The issue for them was creating brand awareness and expand reach to their target market.

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Upon discovering Highline Wellness, their current site at the time contained several errors that did not follow SEO best practices and in turn, was harming their ability to rank and index their pages. Additionally, they were ranking for very few keywords related to their industry and the rankings they did have was only placing them on pages 8, 9, and beyond.

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Strategy

Elk executed a proven, three-pronged approach to SEO and built out a plan of attack for Highline Wellness. This three-pronged strategy includes methodically focusing on the three main pillars of Search Engine Optimization, including content, on-page optimizations, and both interlinking and backlink acquisition. Additionally, elk reviewed the comprehensive site audit that was performed for their site and fixed hundreds of errors that were holding them back from getting indexed properly with Google’s crawlers.

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Each pillar of SEO requires thoughtful strategy with an analysis of competitors and a deep understanding of how to carefully optimize for each keyword target correctly without harming any current rankings. Because of this, SEO is a marathon and not a sprint. Additionally, SEO cannot be done effectively by one person with over 200+ factors to consider.

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After performing in-depth research surrounding the CBD industry and its most searched keywords, elk deployed our growth strategy for Highline’s site. By creating unique content that has been formatted for SEO, optimizing the on-page signals to follow SEO best practices and surpass competitors, and acquiring and pointing high-powered backlinks to their product and collection pages, elk was able to produce results that met and surpassed the original growth plan in a shorter amount of time.

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Results

Within the span of just 3 months, Highline’s page one keyword growth has grown by 42%.

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Highline currently ranks in the top three positions on Google for over 300+ keywords, and in the top ten positions for 200+ keywords. Some of the most significant rankings they’ve achieved include “CBD gummies” with a keyword difficulty of 100, “CBD sleep gummies” in position two, “CBD melatonin” in position two, “CBD night gummies” in position one, “wellness CBD” in position one, and “CBD bath bomb” at the bottom of page one.

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