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Highline Wellness
Learn how elk marketing provided Highline Wellness, an industry-leading eCommerce CBD product retailer, with a 42% growth in keywords in just 3 months.
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Top Three Keyword Growth
Page One Keyword Growth
Overall Keyword Growth
Top Three Keywords
OVERVIEW
Elk approached Highline Wellness while performing a site audit and noticing significant missed organic search opportunities. After connecting with the CEO of their company, elk presented how impactful an adjusted SEO strategy would be for their brand and reach. After beating out several other agencies, elk’s relationship with Highline Wellness began. After performing in-depth research surrounding the CBD industry and its most searched keywords, elk deployed our growth strategy for Highline’s site. By creating unique content that has been formatted for SEO, optimizing the on-page signals to follow SEO best practices and surpass competitors, and acquiring and pointing high-powered backlinks to their product and collection pages, elk was able to produce results that met and surpassed the original growth plan in a shorter amount of time.
Background
- Highline Wellness is an eCommerce retailer known for high-quality CBD products, including CBD gummies, CBD topicals, and more.
- In August 2022, elk recognized significant missed opportunities in organic search efforts for Highline Wellness.
Problem
- Highline Wellness recognized the importance of SEO in order to navigate business challenges.
- They knew that they needed to invest in their SEO performance.
- They hired the elk team with the goal of increasing organic search traffic and improving brand awareness in an extremely saturated market.
- They understood that this was the most reliable avenue to increase conversions & sales.
Strategy
- Elk Marketing followed a three-pronged approach to SEO, focusing on content, on-page optimizations, and backlinks.
- After research into the CBD industry, elk deployed its growth strategy for Highline Wellness.
- This included creating unique content, optimizing on-page signals, & backlink acquisition.
- The results of this strategy surpassed our original projected outcome.
Results
- Page one keyword growth has grown by 42% in 3 months.
- Highline currently ranks in the top three positions on Google for over 300+ keywords, and in the top ten positions for 200+ keywords.
- Some of the most significant rankings they’ve achieved include:
- “CBD gummies” with a keyword difficulty of 100
- “CBD sleep gummies” in position two
- “CBD melatonin” in position two
- “CBD night gummies” in position one
- “wellness CBD” in position one
- “CBD bath bomb” at the bottom of page one
EXPLORE WINS
We’re not merely a “service provider.” We’re an extension of your team that utilizes the best technology and data, masterfully adapted to your business. With 120+ years’ of combined experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.
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LET'S ANALYZE YOUR GROWTH POTENTIAL
With 120+ years’ of combined SEO experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.
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