Kaftko

Background

Kaftko is an eCommerce retailer specializing in eclectically designed Kaftans that promotes bold style, inclusivity, and comfort with quality. Known for their out-of-the-box branding and focus on uniquely vibrant styles, Kaftko values the need for digital marketing efforts but does so without having to sacrifice components of their brand that make them stand out.

Problem

Because of branding, Kaftko has named their Kaftans, along with other apparel items and accessories, with names that won’t necessarily help them rank for any industry-related keywords. This means that while they offered high-quality products that consumers are quick to find appeal in, they weren’t positioning these items on their site in a way that could reach their target audience.

Kaftko needed to maintain the pillar of their brand, which is their stylized tone and voice in their product names, while still being able to rank for popular keywords that will gain them valuable search traffic.

Strategy

Elk assessed the Kaftan industry and was able to determine which keywords would be most attainable due to high search volume, reasonable keyword difficulty, and most importantly, would not clash with Kaftko’s branding tone and voice.

Because of this added challenge, the team at elk had to use creative ways to optimize each collection and product page in ways that would not disrupt branding but effectively appease the Google crawlers. They also paired this strategy with high-powered backlinks from industry-relevant sites, prioritizing high domain authorities and reputable sites that would be guaranteed to point juice back to Kaftko.com

Results

Thankfully but no surprisingly, Kaftko saw a 511% increase in page one growth. This increase in page one keyword growth provided… you guessed it - a palpable boost in site traffic and consequently, conversions and sales. Not to mention, this large jump in page one keyword growth also provided Kaftko with substantial brand awareness. Kaftko’s eclectic brand made it easy to hook consumers once they were discovered, but elk provided them with the traffic to do so.

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Testimonials

“Working with elk has increased our site traffic and revenue from organic search and ad campaigns. The content, on-site and off-site optimization, and strategy that the elk team delivers has been the driving force in the growth we have seen over the past year."

-Dana, CMO

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“We appreciate the collaboration and communication from elk and have had great success in the projects that they have spearheaded.”

-James, CEO

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