SAM Medical

Background

• SAM Medical is a company that specializes in providing emergency medical solutions. Their products are used by militaries, law enforcement agencies, EMS and first responders, fire and rescue squads, and hospital staff all over the world.
• In January 2021, SAM Medical partnered with elk Marketing to enhance their online presence, achieve better ROI, and boost business growth through strategic paid media campaigns.

Problem

• SAM Medical recognized a pressing issue of limited revenue growth and knew that paid media advertising was a key to solving this problem. Their goal was to maximize their return on advertising spend (ROAS) through strategic paid media campaigns.
• To address these challenges, they sought out elk Marketing's expertise in paid media to optimize their marketing mix and drive targeted traffic to their website.

Strategy

• elk Marketing’s expert team collaborated closely with SAM Medical to develop an effective paid media strategy.
• elk first did a thorough audit of SAM Medical’s entire account, evaluated their competitors, and then formulated a customized launch paid media plan.
• elk’s team relentlessly optimized targeted keywords and bidding strategies to achieve the best results, and conducted extensive A/B testing to refine ad copy and landing pages for maximum ROI.
• Every month, elk’s team provided SAM Medical with detailed reports that included key performance indicators (KPIs) like cost per acquisition (CPA) and conversion rate. They also offered regular progress updates and ongoing support to ensure that SAM Medical's advertising KPIs were met or exceeded.

Results

• 212% increase in revenue YoY
• Return on ad spend (ROAS) is 3.19x
• Ad spend is up 28% YoY

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