When it comes to growing your online sales — especially during a pandemic that shuttered retail stores — it’s important that your website can be easily found by shoppers and search engines alike. SEO doesn’t just happen overnight, and many companies have found they just don’t have the time or resources to dedicate to it. That’s where agencies can step in.
Goodr came to ELK with the goal of increasing their SEO performance. They were ranking for just over 6,000 search terms related to sunglasses, but they knew this could be better.
To start, an SEO audit is needed to: figure out where Goodr was currently ranking for specific keywords, and determine a plan for keyword rank improvements, traffic growth and revenue increases.
ELK’s experts utilized SEO tools to conduct keyword research to find the best terms for Goodr. Then, they worked with Goodr’s content team to optimize onsite SEO on an ongoing budget. This helped to ensure the site’s content was being properly optimized and keywords were utilized effectively, which is critical to SEO success.
Then, our SEO team got to work securing backlinks. Goodr started with a small backlink budget, but after seeing good results, Goodr increased that budget to be able to increase the banklinking efforts and accelerate SEO results.
With a focus on non-branded keywords, Goodr was able to see a 56.21% annual organic traffic growth, 110% increase in organic search revenue, and an increase of ranked keywords to nearly 16,000 overall with 1,400 on the first page of Google’s results.