DCBID – Paid and Organic Search

40%

Growth Page 1 Keywords

97%

Growth Top 3 Keywords

The Downtown Center Business Improvement District (DCBID) is a 65-block District that is bounded by the Harbor Freeway to the west, First Street to the north, Main and Hill Streets to the east, and Olympic Boulevard and 9th Street to the south. Whilst working on paid media campaigns the team at Elk noticed that the DCBID website was hemorrhaging organic search rankings and backlinks.

Due to the onset of COVID-19 the tourism to Los Angeles came to a complete and sudden stop. While working on paid media campaigns the team at Elk noticed that the DCBID website was hemorrhaging organic search rankings and backlinks. One month into the Global Pandemic the DCBID website saw a 56% drop in its organic search traffic. While working on paid media campaigns, the team at Elk noticed that the DCBID website was hemorrhaging organic search rankings and backlinks.

The team at Elk performed onsite optimization and a vigorous backinking acquisition strategy. ELK took the previous strategy and turned it upside down. Six months after ELK took the reins, DCBID was able to increase the total number of page one keywords by 40% and the number of top 3 results increased by 97%. Page one keywords of note and extremely high search volume and relevancy include: dtla (9,900), downtown (~165,800), downtown LA (~30,300), downtown los angeles (~49,500), and events in los angeles (~9,300). With the reopening of California and return tourism, the DCBID is now primed for organic search traffic growth.