Shopify’s easy-to-use platform can enable you to start or grow a successful online storefront. With innovative eCommerce and blogging tools, the platform helps you sell products and increase your online presence. Customers can select items by reviewing descriptive text, videos, and images. You can also feature your products through trending Shopify blog content.
You’ll find some Shopify blog examples below that show how you can create content that draws customers to your online store.
By building your online presence through your product blogs, you can distinguish your eCommerce storefront and give shoppers good reasons to visit. Shopify designed its blog functionality so you can promote yourself or someone else as a knowledgeable influencer and connect with potential customers on social media platforms.
You’ll also give your website visitors a more enjoyable shopping experience through personalized social media connections. A product blog post that contains informative product descriptions and useful reviews can convert online visitors into customers while you also promote your brand.
Online shoppers prefer to compare products and learn about each of their pros and cons before deciding which items to buy. According to a Think with Google survey, nearly 60% of shoppers admitted to researching products over the internet to find out if their intended purchases were their best possible choices. More than 50% of survey respondents noted that they used Google to research products.
By creating an updated blog post, Shopify sellers can make good use of currently trending keywords to showcase their products in Google's search engine results. You’ll see how keywords can fit in and support your marketing strategy in the included Shopify blog examples.
The secret to selling products online is showing your customers why they should – or why they need to – buy your particular products. Does your brand have a tagline, such as a short phrase that describes how your products can help your customers or provide a remedy for certain issues? Do you offer higher quality products at better prices than your competitors? Sometimes called your marketing “pain and price points,” making note of what sets you apart can differentiate your products from those promoted by other sellers and influencers.
Including references to your pain-and-price selling points in your keywords along with image or video tags can help improve where your eCommerce site shows up in the search engines and social media streams. Many of these best Shopify blog examples update product offerings regularly. Experienced online storefront managers have learned how alerting their customers to new products or product improvements can draw them back to their eCommerce site.
Online shoppers who buy their favorite products through Shopify often do so based on an eCommerce site’s connection to unique influencers and trusted brand bloggers. Customers who subscribe to Shopify's new product blogs can find out each day what the trending products are. If you believe your brand should be trending right now, read through the Shopify blog examples that will follow. You’ll see how their selling points could work for the items that your eCommerce site offers.
Because Shopify allows you to use its platform for blogging, it can serve as an effective marketing tool. No matter what type of items you offer, maintaining a blog on Shopify can play a major role in promoting your products; in some cases, a highly relatable product story or eye-catching review could even “go viral” and spread across social media like wildfire.
Before publishing your Shopify product blogs, you'll need to formulate a clear and targeted search engine optimization strategy that can generate sales. The first step is to identify which keywords your ideal customers will search for on Google or other search engines to find the products they intend to purchase.
Incorporating the concepts found in effective Shopify blog examples is a great start, but it’s also a good idea to monitor your keywords and their search results. Monitoring your keyword organic traffic results, site visits, and sales can enable you to evaluate your online income-generating progress.
Shopify suggests using a range of online SEO keyword tools that can help you determine which words and phrases will return links that appear in a user's search engine results. Bing Webmaster Tools and Google Search Console, for example, constantly update which keywords both shoppers and your competitors used to find the products you sell.
When you know what the most popular or trending keywords are, you can include them in your Shopify blog articles.
Your potential online customers can find the products they wish to purchase through one of the major search engines. All it takes is entering one or a few words describing what they're looking for into a text box and then clicking "search." In seconds or less, a search engine's proprietary algorithms decipher the words or phrases entered and an onscreen list of relevant links shows up.
As the Shopify blog examples will illustrate, keywords are a critical part of getting your online store in the top search results.
Thanks to the synergistic connection between search engines and keywords, the details and selling points of your online store’s products can connect with millions of potential customers. An outreach of this size was possible only through a huge investment in print or TV ads before eCommerce evolved to its current state.
As an online retail business, your goal is to get the links to your Shopify store listed as close as possible to the top of the page viewer's search results. You can score a high ranking on the list of search results by including the most relevant keywords in your blogs, image tags, and product descriptions. Keywords become part of a web page's metadata, which basically tells the search engines what your website offers.
When online shoppers type words into the search box that have a stronger connection with your website metadata, the link to your page can appear higher within the list of results that show up.
Once you've established a spreadsheet with the relevant keywords that potential customers could use to connect with your Shopify store, you’re ready to create a product blog page. As shown in the following Shopify blog examples, your text content should include the keywords or relevant variations that your potential customers will most likely use to find the types of products you offer.
Your blog layout and any included images should also engage shoppers by describing your products in a way that helps to persuade them to click on the "buy" button. You could also offer a way for visitors to bookmark your Shopify store page or receive a product update email if they're not ready to buy yet.
As an example of how you can determine the best keyword options, let’s assume your Shopify store sells boots for women. Let’s also assume the winter season is coming up. Find out how your products are trending by checking Google Trends. Go to trends.google.com and enter "women’s winter boots" as a search term. If, for example, the results show the trending keywords related to women's winter boots include "ankle boots for women" and "redwing boots," you’ve got your first two keyword phrases.
In most cases, minor misspellings or missing punctuation in the results won’t cause problems; many internet users tend to leave out apostrophes and spaces when they input their search terms.
Based on what keywords are trending, you'll need to write a product blog highlighting the ankle boots available in your inventory. If you don't sell the Red Wing brand boots, that's okay; your blog could mention them and note how your store’s boot brands offer the better option.
Is it the cold or snowy season where your best customers live? Create a blog describing your product line’s waterproof wintertime boots and how they can keep the wearer's feet warm and dry. As the first Shopify blog example illustrates, exposing blog readers to some positive thoughts during a dreary winter spell could help brighten their mood enough to go to your storefront and click on "buy."
The hustle and bustle never seem to stop, and there's always a last-minute event to add to your already full calendar. To get the most out of your hectic schedule, make sure your feet get the comfortable and versatile ankle boots they deserve. Switching between work and personal time on short notice is easier when you’re wearing ankle boots that reflect classic women's styles and are also acceptable as attire at any location or event.
Solid-colored ankle boots for women on the go offer the most versatility. Wearing traditional ankle boots at the workplace shows both your dedication and reliability. Your boss and coworkers, however, don't need to know when you have a special event or a dinner engagement to attend right after you leave work.
By changing into a colorful blouse or a made-for-the-evening black dress, your ankle boots for work become dinner or happy hour shoes in minutes. Click here to browse the latest ankle boots for women from your favorite brands. Whether your tastes lean toward Red Wing or one of the many other stylish designer brands, you’ll find what you’re looking for here.
Here’s what's next in line from the Shopify blog examples and a variation of the first one. This one assumes that the online store does not carry the trending Red Wing brand.
Where Can I Buy Affordable Red Wing Work Boots Online?
If you're wondering why Red Wing boots tend to cost more than other brands, it's because the company manufactures them here in the United States. Made with premium materials, the production process takes at least 230 steps to build a durable work boot. Is this worth the high price tag?
Brands offering affordable alternatives to popular Red Wing boots include Timberland and Chippewa Boots. Work boots from Timberland offer safety features and comfort along with styles ranging from urban hustle culture to suburban conservative. Classic work boot features include steel-toe tips and waterproof materials to ease you through the rain, snow, or unexpected spills.
Unlike Red Wing boots, Chippewa manufactures some models offshore. Wherever produced, Chippewa uses the best materials for its work, western and fashion lines. You could pay less for your boots, buy more pairs to match your lifestyle, and get the footwear comfort and quality you deserve. Click here to see the latest best-selling brands for both men's and women's boots.
Do you sell nutritional supplements or specialty food products? Adding fitness tips or recipe ideas to your Shopify blogs can establish you as a product expert and build trust with your target audience. The next two product blog examples cover consumable products that need or warrant replenishing. When a shopper buys a consumable product from your eCommerce site, you have a more direct route to turning a first-time purchaser into a repeat customer.
Generating repeat sales reflects a goal of just about any retail business, but online selling offers added opportunities. You can send email updates, such as those covering special sales or new product announcements, to bring a first-time purchaser back for a repeat or an additional-item purchase. It pays to let your customers know when there's something new and exciting waiting for them at your Shopify store.
You can make good use of online marketing apps that let you build both customer and potential customer email lists. A ListBuilder, for example, can help you monetize your blogs by reaching out to those website visitors who have not yet made a purchase. When visitors come to your site or someone reads one of your product blogs, provide them with an opportunity for a one-click email announcement sign-up. Be sure to demonstrate the benefits of staying informed of your new offerings and special discounts.
You can also set up automatic replenishment subscriptions for a wide range of consumable products, especially those typically used up on a regular basis, such as coffee, nutritional supplements, self-care products, or snack foods. Combining email updates and announcements with attractive subscription offers can increase the effectiveness of your product blog strategy.
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Out of all the Shopify blog examples presented, this one contains the most product-use information. The intent is to provide an informative overview of a health-and-nutrition item that many purchasers consider rather carefully before hitting the “buy” button. That same “careful consideration” factor also presents an opportunity to add an interested potential customer to an email list in exchange for an informative eBook. After a first-time purchase, this type of product presents another excellent opportunity for a replenishment subscription.
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Runners and bodybuilders typically benefit the most from Rocky's whey protein powder formula but don’t count on a one-size-fits-all approach when considering your protein needs. Whey protein, for example, adds more calories to your diet than the soy and pea formulas, so if your menu includes low-carb and low-fat items, the high calories from whey protein shouldn't scare you.
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Some Shopify sellers have learned to look online to find shopping bloggers or influencers who have built a loyal following on social media. By teaming up with an established and popular social media influencer, you could form a connection with someone that people trust online and who can also promote your brand. Your influencer colleague could enable you to reach a wider range of potential customers quickly and bring a greater number of visitors to your Shopify store.
If you're not familiar with how influencers work or if you think that you don't have a large enough budget to cover their assistance, you needn’t be overly concerned. According to the statistics provided by Shopify, micro-influencers — those active social media users with between 5,000 and 30,000 followers — work with more than 75% of the brands advertising online. Rates for social media posts made by a micro-influencer could fall within a range that’s not unreasonable.
You may also work out an arrangement in which an influencer posts about your products or reviews them in exchange for free samples. In many cases, the “third-party influencer approach” could turn out as effective as some of the strategies outlined in the Shopify blog post examples.
As an additional option, you could promote your online store by writing your own product blogs and then getting them published on influencers' social media or product review websites. Regardless of where they appear, your product blogs should always describe what sets your brand apart and also include those keywords that are relevant to currently trending topics.
Although they’re not exactly product blog examples, the following posts demonstrate the type of content that an influencer might write and publish on social media or their own blog. An influencer’s personal postings can help funnel his or her followers over to your Shopify store when the included anchor text contains a link to your business. Some influencers may, however, need to include a “paid promotional post” disclosure notice on certain social media platforms.
Bear in mind that the influencer’s tone and word choices will most likely reflect his or her unique personality and style rather than what you would write and post on your own. This first example reflects the type of trendy apparel posting that might show up on an influencer’s personal blog:
Firing Up the Romance While Wearing Blue Jeans from Shopify's Baby Doll Online Store
My birthday came and went this past weekend. Who'da thunk it? A pair of relaxed-fit Baby Doll blue jeans tucked it all in just in time for me to meet up with you-know-who. He really blew me away this time! As soon as we met up, the hunk grabbed me in a bear hug and wouldn’t let go!
The Baby Doll blue jeans turned up the heat, and my guy responded accordingly. My secret ingredient for my romantic birthday weekend came from the Baby Doll online Store – and they WERE a perfect fit!
What follows next reflects how the same influencer might post on social media. Including an image of the product could also become part of the post – especially if the influencer is wearing the item.
Hey ya'll! Mucho thanx for the birthday wishes! I'm still digesting a heckuva good time and I just LOVE these Baby Doll jeans. You wouldn't believe the compliments I scored! With these shiny new jeans, it's been nonstop romance all weekend, bay-beee!!!
You may wish to consider how much of the influencer’s personality enters a social media post related to your Shopify store. It’s a good idea to monitor what’s showing up on social media regarding your online business and its product line.
If, for example, your chosen influencer’s tone and word choices do not reflect the particular tone that you’ve been cultivating for your targeted customer base, you might want to stick with writing your own product blogs.
The ideas in the product blog examples shown here can help you grow your online sales, but you’ll leverage their effectiveness if you stay on top of the website visits and the product sales they achieve for you. That’s where a detailed and regularly updated spreadsheet will guide you. As management expert Peter Drucker noted; “you can’t effectively manage what you don’t measure. You need to measure your success to determine what brings the best degree of progress.”
Sound like a lot of work? Well, it is. You may, however, already appreciate how hard work is often a better route to success than luck when you’re running a business. You will, however, also appreciate the fact that you do not need to rely solely on a do-it-yourself approach; DIY methods can severely limit the time spent on other vital business management tasks.
Contact Us at elk marketing and learn how we can employ effective blogging, SEO, and keyword management strategies to grow or launch your online business for you.