The Ultimate Guide to HubSpot Digital Marketing

Comprehensive digital marketing platforms such as HubSpot are helping businesses advertise online efficiently and effectively. Almost 80% of companies use a customer relationship management platform to streamline sales and marketing efforts.

‍

HubSpot digital marketing tools optimize campaign performance, simplify multi-channel marketing, and improve the way you connect with target customers. CRM data is especially valuable for marketing channels that rely on audience insights, such as content marketing, email campaigns, and search engine optimization.

What Is HubSpot Digital Marketing?

HubSpot is a CRM platform with a complete suite of digital marketing tools, analytics features, automation capabilities, and app integrations. It delivers all the data you need for smart strategies:

• Website analytics
• Target audience insights
• Sales funnel visualizations
• SEO and PPC research tools
• Automated workflows for lead nurturing and content delivery.

The HubSpot Marketing Hub brings together countless tools: contact management, customized email marketing, mobile optimization, conversion and traffic metrics, A/B testing, and multi-touch customer journey pipelines.

‍

With HubSpot Academy, your team can discover how to use cutting-edge tech to automate repetitive tasks and customize messaging to different audience segments. These features supercharge in-house digital marketing efforts.

Key Features of HubSpot for Digital Marketing

It’s easier to understand why HubSpot digital advertising tools are so exciting when you see them for yourself.

Content Marketing

Industry leaders have spoken: Nearly 50% said audience research is the most important factor in content marketing success, closely followed by SEO metrics.

‍

With HubSpot’s digital marketing tools, your team can gather the right data to plan and optimize SEO content:

• What your target audience is searching for.
• Which blogs get the most clicks and engagement.
• How to structure your content for maximum value.
• What types of leads interact with each topic.

HubSpot’s content management system and templates make it easy to design, deliver, update, and improve site content, including blogs, product pages, FAQs, buyer’s guides, whitepapers, and eBooks. The CMS also helps with SEO tasks like alt text, meta descriptions, and technical SEO management.

Social Media Marketing

Have you ever wondered if your audience is responding to social media marketing? With HubSpot’s social media analytics and reporting features, you don’t have to guess. HubSpot integrates with Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter/X, and others.

‍

CRM data is a game-changer for creating targeted campaigns that connect with different audiences. Automate scheduling, view trends, and leverage data to improve seasonal campaigns.

Video Marketing

Video content can seem intimidating for in-house marketing teams, but the investment is worth it. Over 90% of consumers expect video content from the brands they trust, and 80% of users have made a purchase after watching a video.

‍

HubSpot video marketing tools simplify video integration. Add videos to marketing emails, web pages, guides, and landing pages by just dragging and dropping.

Developing an Inbound Marketing Strategy With HubSpot

Inbound marketing involves attracting potential customers to your website and building brand trust. Inbound channels increase leads by over 65% on average. Seven in 10 visitors prefer blog articles (inbound) to advertisements (outbound) and feel closer to businesses that have interesting blog content.

‍

To build an inbound marketing strategy, your marketing pipeline needs at least three phases:

• 1. Attract: Using SEO and content marketing to draw your target audience to your website
• 2. Engage: Strengthening your relationship with leads through email marketing, chatbots, social media marketing, and other avenues
• 3. Delight: Boosting customer loyalty with excellent customer service, remarketing campaigns, and rewards programs

Your HubSpot dashboard can display key performance indicators for inbound marketing, such as blog traffic, keyword rankings, conversion rate, and time on page (engagement). What you learn from KPIs can improve your digital marketing strategies with every blog article.

Using HubSpot to Identify and Target Your Audience

The better you understand your target customers, the more effective and cost-efficient your digital marketing becomes.

Target Audiences

One of the most useful features of CRM tools is the way they help you identify different target audiences. Demographic data, purchasing habits, search habits, and site interactions help you divide leads into detailed buyer personas (e.g., parents ages 35-45).

‍

With CRM data, you can personalize digital marketing to the needs and desires of your audience. Your videos, blogs, and knowledge content offer ideal solutions and attract high-quality leads.

Target Customers with Personalized Campaigns

Once you’ve created target customer segments, the real power of HubSpot digital marketing tools comes to life. You can leverage automated workflows to deliver the right content to each audience.

‍

Sell products to seniors and college students? Instead of using the same marketing for both groups, appeal to each buyer persona directly. There’s no need to juggle — HubSpot’s email sequences can match content and leads automatically.

Digital Advertising & HubSpot Integration

To stand out in a sea of online content, some businesses (especially B2B and e-commerce) need the help of digital advertising. Paid search ads and paid social media marketing help you get your message in front of target audiences even in highly competitive industries.

‍

Use HubSpot to plan, coordinate, and improve data-driven online advertising. Use metrics to monitor campaign performance and make changes on the fly. Take advantage of HubSpot integrations with Google Ads, Facebook Ads, and Google Analytics. These tools help you balance cost per click, return on ad spend, return on investment, and conversion rates.

‍

Why fight for a few expensive keywords if you can get more value with a range of smarter search terms? Maximize your revenue by focusing on high-value conversions more than pointless clicks.

HubSpot’s Role in Multi-Channel Campaigns

Multi-channel marketing is like going where the fish are biting instead of dropping a line and hoping for good results. Some customer segments respond best to video content marketing and others prefer interacting with brands on social media.

‍

How do you decide which advertising platforms to invest in? Use HubSpot to view multi-channel performance metrics in real-time. See which channels provide the most conversions and highest-quality leads. Lower campaign costs and boost content effectiveness by synchronizing emails, blog content, and social media posts automatically.

HubSpot Academy: A Resource for Continuous Learning

If you haven’t used HubSpot for digital marketing yet because it seems overwhelming, don’t worry. HubSpot’s user-friendly CRM tools are designed for average business owners, not just enterprise marketing pros.

‍

HubSpot Academy is a fantastic resource for new and experienced marketers. Find helpful video content, free training courses, and high-quality certifications for content marketing, social media, inbound marketing, digital advertising, and other channels. Signing up for courses requires very little investment and major benefits for your digital marketing efforts.

Explore HubSpot for Your Business (With One-on-One Help)

Nothing beats data-driven content marketing and digital advertising for ROI. HubSpot digital marketing tools are exactly what you need to build inbound marketing strategies that work. Invest in the right channels and reach target customers like never before by leveraging CRM. 

‍

‍Contact elk Marketing today to customize HubSpot tools for your business right away.