Hubspot Integrations & How elk Marketing Can Help

HubSpot is an outstanding tool in your customer relationship management arsenal, delivering precise client insights for valuable leads, increased sales, and greater revenue. One of the reasons this CRM platform has over 225,000 customers is how user-friendly it is. Setting up automated lead pipelines is simple for businesses of any size.

‍

Unfortunately, ease of use can also be an Achilles’ heel. For some businesses, the tools included in HubSpot don’t have the full range of functionality needed for specific use cases.

‍

If you find yourself in this situation, the solution is HubSpot integrations. At elk Marketing, we’ve helped hundreds of clients boost productivity and improve their CRM processes with the right app integrations.

What Are HubSpot Integrations?

Put simply, integration is when different applications work together smoothly. HubSpot integrations are apps that share compatibility with the HubSpot ecosystem. They can communicate automatically with your HubSpot tools, sending and receiving data, updating customer information, and enhancing the platform’s overall capabilities.

You Already Benefit From Integration

Consider your email account to understand the power and value of integrated solutions. Thanks to integration, you can access your inbox from a laptop, mobile device, or work computer. It doesn’t matter if you’re at home or on the road. Your account syncs the data automatically, offering greater convenience, saving time, and boosting productivity.

HubSpot Integrations in Action

HubSpot offers thousands of integrations. Some are niche and others are practically essential for eCommerce businesses.

‍

One of the main reasons to use HubSpot integrations is to streamline your CRM information gathering. Instead of manually entering transaction data when your customers make a purchase, you can have integrated eCommerce apps populate the relevant HubSpot fields automatically.

App Integrations for Your Target Audience

User-centric integrations can make life better for your customers. Some apps fine-tune email marketing campaigns, making them more relevant to individual leads based on HubSpot data on past purchases. AI-powered integrations can predict client ordering patterns, improving your inventory management and customer satisfaction. UX integrations support faster checkouts, product comparisons, dropshipping, sizing charts, and other quality-of-life upgrades that solve sales funnel challenges.

Popular Types of HubSpot Integrations

CRM app integrations fall into several categories: analytics, social media, sales and eCommerce, customer service, and email marketing. There are even HubSpot integrations to manage the workflow between your add-ons, such as Zapier. Here are some of our favorite integrations for CRM.

Marketing Integrations

With HubSpot marketing plugins, you can manage digital marketing tasks from a single platform:

• Email marketing tools: Automate your email marketing and post-purchase remarketing campaigns with integrations such as Mailchimp and Constant Contact. Use HubSpot CRM data to build broadcast emails, brand personas, target groups, and personalized communications.
• Social media management tools: View the performance of Facebook Ads or LinkedIn Ads without signing into the platforms. Monitor, post, and interact with users on all your social media accounts via Hootsuite and Buffer integrations.
• Analytics and reporting tools: Monitor your KPIs for web traffic, PPC campaigns, SEO content, and funnel conversions using HubSpot integrations with Google Analytics, Google Search Console, and Databox.

The beauty of HubSpot integrations is that you can combine the platform’s custom dashboards with third-party tools to track the right metrics, schedule automatic content uploads, perform market research, and much more

Sales Integrations

HubSpot is a fully functional CRM and sales platform in its own right, but integrations offer more targeted capabilities:

• CRM systems: Supercharge HubSpot’s native CRM with Salesforce’s complex but endlessly customizable Sales Cloud tools. Use the Pipedrive integration to map your sales pipeline for different customer segments down to the action.
• Sales enablement tools: Replace the manual creation of PDF files with the automatic form-building capabilities of PandaDoc, Proposify, or SalesLoft integration. Pull CRM data from HubSpot to populate contracts, invoices, quotes, and many other documents.
• eCommerce platforms: Create an eCommerce website or add sales functionality to landing pages and social media posts with Shopify and WooCommerce.

Other notable HubSpot sales integrations include Square and Stripe integrations for online payment processing, invoicing, and recurring subscriptions.

Customer Service Integrations

Don’t overlook the importance of streamlined customer service for CRM success. HubSpot integrations can help with:

• Helpdesk and ticketing needs: Zendesk and Freshdesk
• Live chat, chatbot web plugins, and text messaging tools: LiveChat, Zoom, Intercom, and Drift
• Customer feedback: SurveyMonkey, Survicate, and Typeform

Customer service integrations with HubSpot work both ways. For example, the platform’s CRM data shows up in Zendesk, so your agents can see accurate information about customer purchases, past complaints, previous actions, etc. In turn, call transcriptions and ticket information flow back to HubSpot for your sales and marketing teams to act on.

The Importance of Choosing the Right Integrations

The first time you browse the HubSpot app store can be overwhelming, like a kid in a candy shop. With so many possibilities available, how can you choose the right app integrations for your business? Here are a few helpful tips from business professionals.

Have Clear CRM Goals

Prioritize integrations that support your company’s long-term CRM goals or resolve specific challenges you’re currently facing. For example, manufacturers and large retailers may benefit significantly from predictive tools for seasonal ordering trends, because order fulfillment is directly tied to their target audience’s satisfaction.

‍

On the other hand, if you’re planning to switch from in-house inventory management to a drop-shipment model, you would benefit more from a dedicated drop-shipping app integration.

Check Integration Compatibility Settings and Online Reviews

Even though all HubSpot app store integrations are compatible with the platform, that doesn’t mean they automatically meet your needs. For example, HubSpot and Salesforce are technically compatible with each other, but the data transfer process is often anything but simple to set up.

‍

To find a good fit for your business, carefully read each application’s list of features and supported integrations. If possible, look for ratings and reviews from other business owners. They can tell you how useful the tools are in real-world scenarios.

Consider the User Experience

Productivity and efficiency gains don’t happen by magic. For integrations to save you time and money, they need to be easy for your team to use. Automated workflows can be amazing for a remote work team, but not if they’re a nightmare to set up.

‍

The same principle applies to integrations that help your clients, such as customer service ticketing apps or online order forms. How easy are they for the average consumer to navigate?

‍

The good news is that many HubSpot integrations are user-friendly. Some even offer free trials, letting you take them for a test drive before committing.

Weigh App Costs and Return on Investment

In a way, searching for HubSpot integrations is like shopping for a new vehicle. There are countless add-ons you can purchase, but not all contribute equally in terms of day-to-day functionality. Before you invest in add-ons, do the math.

‍

Calculate return on investment based on the app integration’s cost over time and the estimated number of additional customers/sales/leads you think it will bring in.

‍

Set a minimum ROI percentage that’s worth it for your business. If an add-on that costs you an extra $5,000 a year helps you generate $10,000 to $15,000 more in sales, you’ve found a winner.

How Our Team Can Help With Your HubSpot Integrations

You don’t have to make decisions on app integrations alone. HubSpot integrations are one of the things we do best. We have decades of experience in digital marketing and CRM, and our team is happy to help you.

Personalized Consultation With CRM Experts

When you schedule a consultation with our team, we spend time getting to know your business, current needs, and long-term goals. We compare where you are right now versus where you want to be.

‍

As experts in HubSpot and CRM processes, we can draw you a road map, so to speak. We provide trustworthy recommendations, pointing out effective integrations for improving your marketing.

Seamless Integration

We offer end-to-end integration support. In other words, we set up your data pipeline on both ends, configuring both HubSpot and your chosen apps so they interface smoothly:

• Making sure information flows the way you want (e.g., reporting dashboards, customer databases, task schedulers, or assigned employees).
• Customizing integration settings to meet your specific use cases.
• Testing app and workflow functionality.
• Training your staff to use new integrations correctly and efficiently.
• Providing follow-up support if adjustments are necessary.

Working with an experienced CRM platform team is especially valuable for small-to-medium businesses. We know the ins and outs of HubSpot add-ons, so you can enjoy the benefits without needing to hire technical personnel.

Ongoing Support and Optimization

We provide ongoing support for your HubSpot account and app integrations. We’re like architects who take your CRM ideas and turn them into reality.

‍

Our team stays up to date with new integrations and functionalities, too. Sometimes, we recommend switching to a new app that provides more tailored solutions or better ROI. We can make your sales or marketing pipeline more efficient as technology becomes more powerful.

‍

We also offer troubleshooting and technical support. In other words, your business never has to manage HubSpot changes alone.

Discover the Benefits of HubSpot Integrations for Your Business

Whether you run a small retail business, an eCommerce store, a construction company with remote contractors, or a national brand with dozens of locations, HubSpot integration can improve your operations.

‍

Specialized apps help you understand your target audience better, create more effective marketing strategies, and provide amazing customer service cost-effectively. Integrated CRM tools simplify sales automation and help you prioritize the most valuable leads.

‍

Create a customized suite of HubSpot integrations for your business. At elk Marketing, we have a fantastic reputation for integrating and optimizing CRM apps for healthcare, eCommerce, financing, retail, manufacturing, and many other industries. Contact us for a free consultation on HubSpot integrations right away.