When you consider your company’s overall marketing strategy as a tall oak tree, you may notice all the different branches that make up that tree. Some branches may break off in two directions, or smaller branches. That branch can be compared to search engine optimization, or SEO. SEO is one of the most effective ways for ecommerce companies to be found online. Your customers are already searching for your product online, and SEO can help them find you. SEO has two major elements that go into it — the two offshooting branches. Technical SEO and content SEO. Let’s take a look at the differences between these two parts of SEO, so you can understand how they work together.
SEO focuses on organic search results and bringing traffic to your website from Google, Bing or other search engines. Technical SEO refers to optimizing the website’s back end, so Google or other search engines can crawl and index the website better.
Some of the things that go into technical SEO include sitemaps, page speed, mobile usability, schema, redirects, and more. It’s okay if some of these words don’t make sense to you — that’s what an SEO professional is for. They can help make sure all elements on the back end of your website are up to speed so that your technical SEO helps your website be found by customers who need or want what you have to offer.
Content SEO, or on-page SEO, refers to optimizing web pages. A lot of this is stuff that is visible on your website for customers to see. Some of the elements that make up content SEO are meta descriptions, quality content, keyword optimization, and heading tags. Content refers to the landing pages, blogs, video or podcasts and their transcripts, or any other content you put on your website for Google and customers to read. SEO experts and content writers know what needs to go into a page written for both customers and search engines in order to rank well and bring in the most organic search traffic possible.
Why Are Both Technical and Content SEO Important?
Both technical SEO and content SEO have a place in your marketing tree and SEO branch. By combining both elements, pages will have a better chance of being ranked well in search results and will create a better experience for customers visiting your website. When your SEO plan includes technical and content tactics, search engines will be able to crawl and index pages with quality content that helps your customers and can land more backlinks to your website.
If you want to learn how your current strategy is going and learn about an SEO battle plan, ELK’s SEO team can provide an SEO analysis. Our ecommerce SEO focus will help you draw in more customers who are searching for your brand with top of funnel keywords. Have questions? Let us know and we’d love to chat about all things SEO!