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Marketing Strategy SEO
digital marketing during a recession - ELK Marketing

How to Increase Sales in a Recession

The global economy is in a state of flux. In the wake of the COVID-19 pandemic, the Russian invasion of Ukraine, and the many challenges faced by the supply chain, the economic downturn has become much more severe. Many countries are facing unprecedented economic declines, with the World Bank forecasting that the global economy will […]

Marketing Strategy SEO
marketing in a recession - ELK Marketing

How Your Business Should Handle Marketing In A Recession

Recessions are inevitable in capitalist economies. While they force customers to reevaluate their spending habits, they also force businesses to choose the expenditures they’ll retain, reduce, or eliminate.  Unfortunately, marketing budgets are often the first casualty for businesses that are looking to reduce costs. The c-suite sees this as an area to cut marketing costs […]

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seo plan of action - ELK Marketing

A Step-by-Step Guide for Creating Your SEO Plan of Action

Search engine optimization (SEO) is a critical element of an effective digital marketing strategy. It involves many different moving parts that must be optimized and combined in a cohesive plan: keywords, content, link building, and more. What is the best way to combine these concepts to attract your target audience and convert organic traffic into […]

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impact of ecommerce on business - ELK Marketing

The Impact of eCommerce on Business | The Good & Bad

The internet has changed people’s lives in many ways: our social interaction and communication, access to information, and business activities. And these changes perfectly embody the coin analogy, in that there are two sides: the good and the bad. The internet has made shopping exponentially more convenient for tech-savvy consumers. Online shopping has become the […]

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affordable-seo-services

Affordable Search Engine Optimization Services

The internet is more than an information highway. It is now a marketing and sales field where large and small companies are competing for the attention of billions of users worldwide. The main strategy for many companies on the web has been to use search engine optimization (SEO) so they can have high visibility, improve […]

Marketing SEO CRE
commercial-real-estate-seo-ELK-Marketing

Optimizing Your Website with Commercial Real Estate SEO

Commercial real estate businesses and investors can gain a significant edge in the market through proper optimization of their websites for search engine visibility. Many people are unaware that commercial real estate is the largest sector of the U.S. economy and there’s tremendous potential for commercial real estate firms to capture a piece of this […]