LEARN WITH ELK

Business Growth, Marketing Strategy, Tech, Coffee, Adventures

Learn Marketing SEO

How COVID Changed the SEO Game & What You Can Do To Keep Growing

Last year when the coronavirus became international news, everything changed. People started staying home and working from home, whenever possible. Businesses shut their doors and shifted to an online model (sometimes exclusively). Because of all of these changes, SEO changed too. When COVID-19 made everyone retreat indoors, online habits increased. In fact, 2020 saw a […]

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Understand Organic Social Media KPIs

Understanding Organic Social Media KPIs

When you look at your marketing tree, each branch represents a different marketing channel you are using to drive growth for your business. As you continue to build out your marketing efforts and grow your revenue, you want to be able to see which branch is growing the quickest and bringing you the most success. […]

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Creating an Organic Social Media Strategy

Creating an Organic Social Media Strategy

When you create posts on social media but don’t pay for advertising, it’s called organic social media. These posts allow you to create a connection with your audience and it gives them an opportunity to engage with you. Organic social media can be very valuable to your company, because it is cost-effective and longer term. […]

Learn Marketing Technology
How to Report on Marketing Attribution

How to Report on Marketing Attribution

Now that you’ve learned what marketing attribution is and how it can help you to grow your business, you need to understand how to report on marketing attribution. For the most part, if you have a marketing team or agency you work with, they will help with the reporting to ensure you have the information […]

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What is Marketing Attribution?

What is Marketing Attribution?

You may have heard your marketing team or agency refer to marketing attribution. Do you know what that means? It’s OK if you don’t! Many business owners don’t truly understand what marketing attribution is, or what it means in terms of their business. So let’s take a look at what marketing attribution is and why […]

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iOS 14.5 App Tracking Transparency & Paid Social

iOS 14.5 App Tracking Transparency & Paid Social

iPhone users may have gotten a notification that a new update was available during the last week of April. Business owners may be aware of this update or have heard some online chatter about what this could mean for their advertising efforts because of a feature called App Tracking Transparency. This has caused some people […]

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