LEARN WITH ELK
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Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted. Your website may no longer be the first thing someone sees when they search for your product or service. […]
You may have heard your marketing team or agency refer to marketing attribution. Do you know what that means? It’s OK if you don’t! Many business owners don’t truly understand what marketing attribution is, or what it means in terms of their business. So let’s take a look at what marketing attribution is and why […]
iPhone users may have gotten a notification that a new update was available during the last week of April. Business owners may be aware of this update or have heard some online chatter about what this could mean for their advertising efforts because of a feature called App Tracking Transparency. This has caused some people […]
Pay for Performance vs Developing a Partnership Organic search traffic is the most important marketing channel for your company’s long-term growth. In order to get this organic search traffic growth, you need to have rock solid SEO in place for your website. No matter your industry — legal, ecommerce, commercial real estate, or any other […]
Ecommerce is the alchemy of converting traffic into revenue. When you put the efforts into search engine optimization (SEO), you are able to drive traffic to your website. When you work hard or partner with the right SEO team, you are able to convert that traffic into revenue. This is the sweet spot of SEO […]