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Creating a great digital marketing strategy that will support your company’s growth and increase your revenue is a key element to making your business successful. This means you have to find the best approach and combinations of paid, owned, and earned media to establish your authority in your market. Taking time to understand each type […]
The global economy is in a state of flux. In the wake of the COVID-19 pandemic, the Russian invasion of Ukraine, and the many challenges faced by the supply chain, the economic downturn has become much more severe. Many countries are facing unprecedented economic declines, with the World Bank forecasting that the global economy will […]
Recessions are inevitable in capitalist economies. While they force customers to reevaluate their spending habits, they also force businesses to choose the expenditures they’ll retain, reduce, or eliminate. Unfortunately, marketing budgets are often the first casualty for businesses that are looking to reduce costs. The c-suite sees this as an area to cut marketing costs […]
SEO, or search engine optimization, helps businesses increase traffic to their website through organic searches on Google and other search engines. However, many businesses are still unsure of whether SEO can help them. They often ask, “Why invest in SEO?” and “Why do you need SEO services?” Well, the biggest benefit to your business it […]
Keeping your business afloat, let alone successful, can be challenging during a recession. As the pandemic ebbs away, the economies of many countries are already experiencing the effects of a global recession. The war in Europe has also served to exacerbate supply constraints, shortages, and inflation. The ‘great resignation’ shows no signs of slowing down, […]
Search engine optimization (SEO) is a critical element of an effective digital marketing strategy. It involves many different moving parts that must be optimized and combined in a cohesive plan: keywords, content, link building, and more. What is the best way to combine these concepts to attract your target audience and convert organic traffic into […]
The internet has changed people’s lives in many ways: our social interaction and communication, access to information, and business activities. And these changes perfectly embody the coin analogy, in that there are two sides: the good and the bad. The internet has made shopping exponentially more convenient for tech-savvy consumers. Online shopping has become the […]
The internet is more than an information highway. It is now a marketing and sales field where large and small companies are competing for the attention of billions of users worldwide. The main strategy for many companies on the web has been to use search engine optimization (SEO) so they can have high visibility, improve […]
Commercial real estate businesses and investors can gain a significant edge in the market through proper optimization of their websites for search engine visibility. Many people are unaware that commercial real estate is the largest sector of the U.S. economy and there’s tremendous potential for commercial real estate firms to capture a piece of this […]
The rise of the digital economy has made search engine optimization (SEO) one of the most prevalent and useful tools for all advertisers and marketers. Optimizing a website and its content to make it reach the first page of many search engines is the most important thing that SEO can do for businesses. Why is […]