Learn Marketing Strategy

Finding a Local Search Company That Helps You Grow

With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local services or products (especially those with a physical storefront) to aim to see their search engine optimization (SEO) results in both the main organic listings and in the local search results. Local SEO is one […]

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Understand Organic Social Media KPIs

Understanding Organic Social Media KPIs

When you look at your marketing tree, each branch represents a different marketing channel you are using to drive growth for your business. As you continue to build out your marketing efforts and grow your revenue, you want to be able to see which branch is growing the quickest and bringing you the most success. […]

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Creating an Organic Social Media Strategy

Creating an Organic Social Media Strategy

When you create posts on social media but don’t pay for advertising, it’s called organic social media. These posts allow you to create a connection with your audience and it gives them an opportunity to engage with you. Organic social media can be very valuable to your company, because it is cost-effective and longer term. […]

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What is Marketing Attribution?

What is Marketing Attribution?

You may have heard your marketing team or agency refer to marketing attribution. Do you know what that means? It’s OK if you don’t! Many business owners don’t truly understand what marketing attribution is, or what it means in terms of their business. So let’s take a look at what marketing attribution is and why […]