Marketing Strategy SEO
marketing in a recession - ELK Marketing

How Your Business Should Handle Marketing In A Recession

Recessions are inevitable in capitalist economies. While they force customers to reevaluate their spending habits, they also force businesses to choose the expenditures they’ll retain, reduce, or eliminate.  Unfortunately, marketing budgets are often the first casualty for businesses that are looking to reduce costs. The c-suite sees this as an area to cut marketing costs […]

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seo plan of action - ELK Marketing

A Step-by-Step Guide for Creating Your SEO Plan of Action

Search engine optimization (SEO) is a critical element of an effective digital marketing strategy. It involves many different moving parts that must be optimized and combined in a cohesive plan: keywords, content, link building, and more. What is the best way to combine these concepts to attract your target audience and convert organic traffic into […]

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impact of ecommerce on business - ELK Marketing

The Impact of eCommerce on Business | The Good & Bad

The internet has changed people’s lives in many ways: our social interaction and communication, access to information, and business activities. And these changes perfectly embody the coin analogy, in that there are two sides: the good and the bad. The internet has made shopping exponentially more convenient for tech-savvy consumers. Online shopping has become the […]

Marketing Strategy SEO
link building outsourcing - ELK Marketing

Link Building Outsourcing 101

In today’s age, when digital marketing has taken center stage in a brand or business’ marketing efforts, off-page Search Engine Optimization (SEO) or off-site SEO has become an important tool to improve SEO results.  A common way digital marketers, advertisers, and businesses adopt and optimize off-page SEO is by using external links. As more businesses […]

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eCommerce SEO Agency - ELK Marketing

eCommerce Seo Agency: What To Look For

Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, which stands for search engine optimization. SEO can look intimidating to many business owners because there are a lot of different […]

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Drive Traffic with SEO & Content Marketing

Recently, we looked at the difference between technical and content SEO. They are both important elements of a good search engine optimization plan, and can help strengthen each other so your website can have better keyword rankings on search engines. When you combine content marketing and SEO (both the technical and content sides), you can […]