Recently, we looked at the difference between technical and content SEO. They are both important elements of a good search engine optimization plan, and can help strengthen each other so your website can have better keyword rankings on search engines. When you combine content marketing and SEO (both the technical and content sides), you can […]

When you first set up your Shopify store, you often have big visions for your company’s future. Especially over the past few years, ecommerce has experienced huge growth overall, so you are excited and ready to get your products out there in front of customers. But what you may not realize — or at least […]

With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local services or products (especially those with a physical storefront) to aim to see their search engine optimization (SEO) results in both the main organic listings and in the local search results. Local SEO is one […]

For an ecommerce business, there are a lot of moving pieces to make sure everything runs and the orders get out the doors to your customers. From product development to production and accounting to marketing, many small business owners try to do it all. When your business gets to a certain point — or when […]

When looking at your marketing strategy, you need to consider all of the different parts and how they can work together to create new business for your company. If you think of a big, strong oak tree as your strategy, with large branches, you can envision each branch being a portion of the overall strategy. […]

When you consider your company’s overall marketing strategy as a tall oak tree, you may notice all the different branches that make up that tree. Some branches may break off in two directions, or smaller branches. That branch can be compared to search engine optimization, or SEO. SEO is one of the most effective ways […]

When you take a look at a marketing plan, there are so many different elements it can be confusing for business owners to understand. If you think of marketing like a tree, with many branches that combine to make the tree, it can be easier to see how everything works together. Each branch — SEO, […]

When you look at your marketing tree, each branch represents a different marketing channel you are using to drive growth for your business. As you continue to build out your marketing efforts and grow your revenue, you want to be able to see which branch is growing the quickest and bringing you the most success. […]

When you create posts on social media but don’t pay for advertising, it’s called organic social media. These posts allow you to create a connection with your audience and it gives them an opportunity to engage with you. Organic social media can be very valuable to your company, because it is cost-effective and longer term. […]

When you are looking at ways to get in front of your potential customers and build a strong customer base who will become repeat customers, there are many different ways to do this. Your marketing strategy is like a tall tree, with many branches. Each branch is one of the tactics or channels you use […]