Creating a great digital marketing strategy that will support your company’s growth and increase your revenue is a key element to making your business successful. This means you have to find the best approach and combinations of paid, owned, and earned media to establish your authority in your market. Taking time to understand each type […]
The global economy is in a state of flux. In the wake of the COVID-19 pandemic, the Russian invasion of Ukraine, and the many challenges faced by the supply chain, the economic downturn has become much more severe. Many countries are facing unprecedented economic declines, with the World Bank forecasting that the global economy will […]
Recessions are inevitable in capitalist economies. While they force customers to reevaluate their spending habits, they also force businesses to choose the expenditures they’ll retain, reduce, or eliminate. Unfortunately, marketing budgets are often the first casualty for businesses that are looking to reduce costs. The c-suite sees this as an area to cut marketing costs […]
SEO, or search engine optimization, helps businesses increase traffic to their website through organic searches on Google and other search engines. However, many businesses are still unsure of whether SEO can help them. They often ask, “Why invest in SEO?” and “Why do you need SEO services?” Well, the biggest benefit to your business it […]
Keeping your business afloat, let alone successful, can be challenging during a recession. As the pandemic ebbs away, the economies of many countries are already experiencing the effects of a global recession. The war in Europe has also served to exacerbate supply constraints, shortages, and inflation. The ‘great resignation’ shows no signs of slowing down, […]
Search engine optimization (SEO) is a critical element of an effective digital marketing strategy. It involves many different moving parts that must be optimized and combined in a cohesive plan: keywords, content, link building, and more. What is the best way to combine these concepts to attract your target audience and convert organic traffic into […]
The internet has changed people’s lives in many ways: our social interaction and communication, access to information, and business activities. And these changes perfectly embody the coin analogy, in that there are two sides: the good and the bad. The internet has made shopping exponentially more convenient for tech-savvy consumers. Online shopping has become the […]
Whether you’re considering online marketing for your business or are a professional looking to break into the field, online marketing is an in-demand skill that has overtaken traditional marketing methods. In a nutshell, online marketing uses the internet to market and sell products and services. The job can be done in various ways, including pay-per-click […]
In today’s age, when digital marketing has taken center stage in a brand or business’ marketing efforts, off-page Search Engine Optimization (SEO) or off-site SEO has become an important tool to improve SEO results. A common way digital marketers, advertisers, and businesses adopt and optimize off-page SEO is by using external links. As more businesses […]
Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, which stands for search engine optimization. SEO can look intimidating to many business owners because there are a lot of different […]