When you first set up your Shopify store, you often have big visions for your company’s future. Especially over the past few years, ecommerce has experienced huge growth overall, so you are excited and ready to get your products out there in front of customers. But what you may not realize — or at least […]
When you consider your company’s overall marketing strategy as a tall oak tree, you may notice all the different branches that make up that tree. Some branches may break off in two directions, or smaller branches. That branch can be compared to search engine optimization, or SEO. SEO is one of the most effective ways […]
When you take a look at a marketing plan, there are so many different elements it can be confusing for business owners to understand. If you think of marketing like a tree, with many branches that combine to make the tree, it can be easier to see how everything works together. Each branch — SEO, […]
When you look at your marketing tree, each branch represents a different marketing channel you are using to drive growth for your business. As you continue to build out your marketing efforts and grow your revenue, you want to be able to see which branch is growing the quickest and bringing you the most success. […]
When you create posts on social media but don’t pay for advertising, it’s called organic social media. These posts allow you to create a connection with your audience and it gives them an opportunity to engage with you. Organic social media can be very valuable to your company, because it is cost-effective and longer term. […]
When you are looking at ways to get in front of your potential customers and build a strong customer base who will become repeat customers, there are many different ways to do this. Your marketing strategy is like a tall tree, with many branches. Each branch is one of the tactics or channels you use […]
You may have heard your marketing team or agency refer to marketing attribution. Do you know what that means? It’s OK if you don’t! Many business owners don’t truly understand what marketing attribution is, or what it means in terms of their business. So let’s take a look at what marketing attribution is and why […]
Pay for Performance vs Developing a Partnership Organic search traffic is the most important marketing channel for your company’s long-term growth. In order to get this organic search traffic growth, you need to have rock solid SEO in place for your website. No matter your industry — legal, ecommerce, commercial real estate, or any other […]
Ecommerce is the alchemy of converting traffic into revenue. When you put the efforts into search engine optimization (SEO), you are able to drive traffic to your website. When you work hard or partner with the right SEO team, you are able to convert that traffic into revenue. This is the sweet spot of SEO […]