Memorial Day has come and gone, but the Fourth of July is already shaping up as the bigger test for retailers this summer. This year’s holiday carries added meaning, with July 4, 2026, marking 250 years of American independence and putting fresh attention on how the country celebrates and spends.  The added attention is showing up in survey data, with the National Retail...

Product schema markup ensures the most vital information about your product is featured in search engine result pages (SERPs). Implementing this structured data makes the product page easy to crawl, index, and cite for AI-enabled search engines. It then ensures that the key product points of price, rating, and availability are easy to scan by online shoppers, increasing...

Meta has begun requiring a subset of its advertisers to stop using credit cards to pay for ad spend, pushing them instead toward bank-based billing and monthly invoicing. For business owners like Brian Waldman, founder of Camp Snap, that shift runs deeper than a billing update. Waldman had structured part of his company’s financial rhythm around the credit card points his...

Artificial intelligence (AI) systems source knowledge from their training data and external, “real-time” information sources. A large language model (LLM) indicates a source is trustworthy when it attaches its AI citation in a response query. Brands can increase AI use of their content by following best practices for content structure, technical schema, and brand awareness.Anatomy...

Search engine optimization (SEO), Google Ads, social media, and email are just a few online marketing campaigns your business can use to drive visitors to your site. And each of these has a price. To get a return on your investment (ROI), your landing page needs to convert. This guide breaks down landing page optimization to help you direct visitors through each element of your...

In the rapidly shifting landscape of “Agentic Commerce,” standard SEO is no longer enough. This presentation, highlighting a partnership between Triple Whale and elk Marketing that began in 2020, explores the strategic evolution required for brands to remain visible in an AI-forward world.Meet the PresentersThe session was led by two senior leaders from elk Marketing,...

Artificial intelligence (AI) is revolutionizing digital marketing by offering enhanced efficiency and growth for businesses. The impact of AI in digital marketing has become a crucial strategy component to stay competitive in the digital market. In this blog, we’ll explore how artificial intelligence continues to shape the industry, its benefits, and weaknesses that marketing...

Generative AI has reshaped how people discover brands, leaving many teams wondering why the tactics that used to work now feel less predictable. That unpredictability stems from a fundamental shift in online search behavior itself.Users now receive answers before they ever reach your site, which means visibility is earned through how AI systems interpret and cite your content. This...

Online search is shifting beneath our fingertips, and the technical infrastructure that once guaranteed visibility no longer holds the same power. Large language models are now determining what content gets surfaced, cited, and trusted when users hunt for answers, and that shift places new pressure on the foundations that support your site. As these systems move beyond traditional...

Are you a small business owner trying to grow your business and expand your customer base? If you don’t already have some form of CRM, now could be a good time to get one.‍CRMs, which stand for customer relationship management tools, help organize contacts, track sales opportunities, and manage customer interactions all in one spot. Having your customer information organized in one...