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Understand Organic Social Media KPIs

Understanding Organic Social Media KPIs

When you look at your marketing tree, each branch represents a different marketing channel you are using to drive growth for your business. As you continue to build out your marketing efforts and grow your revenue, you want to be able to see which branch is growing the quickest and bringing you the most success. […]

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Creating an Organic Social Media Strategy

Creating an Organic Social Media Strategy

When you create posts on social media but don’t pay for advertising, it’s called organic social media. These posts allow you to create a connection with your audience and it gives them an opportunity to engage with you. Organic social media can be very valuable to your company, because it is cost-effective and longer term. […]

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What is Marketing Attribution?

What is Marketing Attribution?

You may have heard your marketing team or agency refer to marketing attribution. Do you know what that means? It’s OK if you don’t! Many business owners don’t truly understand what marketing attribution is, or what it means in terms of their business. So let’s take a look at what marketing attribution is and why […]

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Find the Right SEO Model for Your Business

Find the Right SEO Model for Your Business

Pay for Performance vs Developing a Partnership Organic search traffic is the most important marketing channel for your company’s long-term growth. In order to get this organic search traffic growth, you need to have rock solid SEO in place for your website. No matter your industry — legal, ecommerce, commercial real estate, or any other […]

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SEO Growth for Ecommerce

SEO Growth for Ecommerce

Ecommerce is the alchemy of converting traffic into revenue. When you put the efforts into search engine optimization (SEO), you are able to drive traffic to your website. When you work hard or partner with the right SEO team, you are able to convert that traffic into revenue. This is the sweet spot of SEO […]