When you first set up your Shopify store, you often have big visions for your company’s future. Especially over the past few years, ecommerce has experienced huge growth overall, so you are excited and ready to get your products out there in front of customers. But what you may not realize — or at least […]

Recently, we looked at the difference between technical and content SEO. They are both important elements of a good search engine optimization plan, and can help strengthen each other so your website can have better keyword rankings on search engines. When you combine content marketing and SEO (both the technical and content sides), you can […]

Your ecommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, or search engine optimization. SEO can look intimidating to many business owners, because there are a lot of different elements that […]

Last year when the coronavirus became international news, everything changed. People started staying home and working from home, whenever possible. Businesses shut their doors and shifted to an online model (sometimes exclusively). Because of all of these changes, SEO changed too. When COVID-19 made everyone retreat indoors, online habits increased. In fact, 2020 saw a […]