Artificial intelligence (AI) is here to stay, and AI-powered search engines have changed the ranking game. With AI-generated answers dominating search engine results pages (SERPs) and waves of consumers turning to generative AI tools such as ChatGPT, businesses must recognize the power of AI search optimization.Understanding AI Answer Engines & How They Differ From Search...

In the rapidly shifting landscape of “Agentic Commerce,” standard SEO is no longer enough. This presentation, highlighting a partnership between Triple Whale and elk Marketing that began in 2020, explores the strategic evolution required for brands to remain visible in an AI-forward world.Meet the PresentersThe session was led by two senior leaders from elk Marketing,...

Now that AI summaries can answer user queries directly, metrics like click-through rates can’t tell you the full story. Your content could be reaching thousands through ChatGPT citations or Google AI Overviews without generating a single trackable click.As answer engines and generative AI platforms expand beyond traditional search results, marketers need generative engine...

Answer engine optimization (AEO) citations are now core trust signals informing how AI search systems interpret, rank, and link entities. As GEO (generative engine optimization) becomes the newest digital battleground for visibility, citation quality matters more than ever. This article breaks down how citations influence AI-driven search, how AI platforms evaluate citations, and...

AI-driven search compresses the customer journey into conversational, synthesized answers. Generative engines like ChatGPT, Perplexity, and Gemini, and answer engines such as Google AI Overviews and Bing Copilot select and assemble content from sources they trust. To win, marketers should run two complementary motions:GEO (generative engine optimization): making your brand easily...

There’s SEO (search engine optimization)… and then there’s GEO (generative engine optimization). SEO is built around traditional search engines, while GEO adapts to how people interact with responses generated by AI. You’re likely familiar with the former. The latter, on the other hand, might sound foreign, but brands are quickly realizing how crucial it is to their online...

As much as you invest in creating a quality product or service, marketing is equally essential to your business’s success. Your excellent company can’t benefit anyone if the public isn’t aware of what you offer. The need for competitive marketing solutions raises the question: What are the advantages of traditional marketing vs. digital marketing techniques?‍You don’t need to...

iPhone users may have gotten a notification that a new update was available during the last week of April. Business owners may be aware of this update or have heard some online chatter about what this could mean for their advertising efforts because of a feature called App Tracking Transparency.‍This has caused some people to be concerned — but really, you don’t need to be! If your...

We are excited, honored, and humbled to share the exciting news that elk Marketing has earned a spot on the esteemed Inc. 5000 list of the fastest-growing private companies again in 2024. This is the second time our agency has made the list, this time with a strong position at #1586!‍Since we’re a data-driven company, we analyzed the rankings further. We were thrilled to discover...

Software as a Service (SaaS) businesses have the potential to grow at an unparalleled rate compared with any other industry. The rapid rise of companies like Zoom, Asana, and HubSpot is just a small sample of SaaS businesses’ power in today’s economy.‍With this unprecedented scalability comes unique challenges like customer acquisition, churn rate, and scaling that require new...