When you create posts on social media but don’t pay for advertising, it’s called organic social media. These posts allow you to create a connection with your audience and it gives them an opportunity to engage with you. Organic social media can be very valuable to your company, because it is cost-effective and longer term. […]
When you are looking at ways to get in front of your potential customers and build a strong customer base who will become repeat customers, there are many different ways to do this. Your marketing strategy is like a tall tree, with many branches. Each branch is one of the tactics or channels you use […]
Now that you’ve learned what marketing attribution is and how it can help you to grow your business, you need to understand how to report on marketing attribution. For the most part, if you have a marketing team or agency you work with, they will help with the reporting to ensure you have the information […]
Marketing attribution gives you insight into your marketing and what’s working (or not) when it comes to making sales and conversions. It shows the value that your marketing efforts bring to your company, and can help you identify what you should keep doing or improve on for better results in the future. This is especially […]
Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted. Your website may no longer be the first thing someone sees when they search for your product or service. […]
You may have heard your marketing team or agency refer to marketing attribution. Do you know what that means? It’s OK if you don’t! Many business owners don’t truly understand what marketing attribution is, or what it means in terms of their business. So let’s take a look at what marketing attribution is and why […]
iPhone users may have gotten a notification that a new update was available during the last week of April. Business owners may be aware of this update or have heard some online chatter about what this could mean for their advertising efforts because of a feature called App Tracking Transparency. This has caused some people […]
Pay for Performance vs Developing a Partnership Organic search traffic is the most important marketing channel for your company’s long-term growth. In order to get this organic search traffic growth, you need to have rock solid SEO in place for your website. No matter your industry — legal, ecommerce, commercial real estate, or any other […]
Ecommerce is the alchemy of converting traffic into revenue. When you put the efforts into search engine optimization (SEO), you are able to drive traffic to your website. When you work hard or partner with the right SEO team, you are able to convert that traffic into revenue. This is the sweet spot of SEO […]