Whether you’re considering online marketing for your business or are a professional looking to break into the field, online marketing is an in-demand skill that has overtaken traditional marketing methods. In a nutshell, online marketing uses the internet to market and sell products and services. The job can be done in various ways, including pay-per-click […]
The commercial real estate (CRE) industry has had many setbacks since 2020, but 2022 promises to be a harbinger of new things. The new normal created new opportunities and digital marketing ushered in innovative ways to help the CRE industry reach its targets. While the rise of eCommerce might seem like the death of brick-and-mortar […]
The commercial real estate (CRE) industry has had many setbacks since 2020, but 2022 promises to be a harbinger of new things. The new normal created new opportunities and digital marketing ushered in innovative ways to help the CRE industry reach its targets. While the rise of eCommerce might seem like the death of brick-and-mortar […]
For a business that wishes to compete in today’s online marketplace, digital marketing is an absolute necessity. Whether you’re starting or have been using digital marketing solutions for years, it pays to know about the different kinds of online marketing solutions out there. Here are the seven types of digital marketing we’ll be talking about […]
In today’s age, when digital marketing has taken center stage in a brand or business’ marketing efforts, off-page Search Engine Optimization (SEO) or off-site SEO has become an important tool to improve SEO results. A common way digital marketers, advertisers, and businesses adopt and optimize off-page SEO is by using external links. As more businesses […]
Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, which stands for search engine optimization. SEO can look intimidating to many business owners because there are a lot of different […]
Did you know that PPC is the third-highest on-page conversion generator? It’s true. Since over 95% of consumers check the internet for local businesses (products, services, venues, etc.), it’s logical that they’ll click on an advertisement or listing that appeals to them. When an ad is clicked, it directs the visitor to the advertiser’s website, […]
Recently, we looked at the difference between technical and content SEO. They are both important elements of a good search engine optimization plan, and can help strengthen each other so your website can have better keyword rankings on search engines. When you combine content marketing and SEO (both the technical and content sides), you can […]
When you first set up your Shopify store, you often have big visions for your company’s future. Especially over the past few years, ecommerce has experienced huge growth overall, so you are excited and ready to get your products out there in front of customers. But what you may not realize — or at least […]
With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local services or products (especially those with a physical storefront) to aim to see their search engine optimization (SEO) results in both the main organic listings and in the local search results. Local SEO is one […]