Digital marketing has disrupted the traditional marketing status quo, providing business owners more opportunities than ever to reach target consumers worldwide. And as technology evolves, so does digital marketing. Businesses and marketers must keep up with emerging trends or risk being left behind and losing customers. The first step in staying ahead of the curve […]
Selecting the right digital marketing partner can feel like guesswork. An agency with well-trained, qualified marketers can set your business up for years of success. However, it isn’t always easy to gauge the qualifications of a marketing team you’re thinking of partnering with. Even marketers with several years of experience may not have the skills […]
What do you do when you want to learn about a product or service these days? You Google it. And then, like everybody else, you click on the first two or three search results that Google suggests. For this reason, merely having a business website isn’t enough. You need to ensure the website appears on […]
Whether you’re considering online marketing for your business or are a professional looking to break into the field, online marketing is an in-demand skill that has overtaken traditional marketing methods. In a nutshell, online marketing uses the internet to market and sell products and services. The job can be done in various ways, including pay-per-click […]
Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, which stands for search engine optimization. SEO can look intimidating to many business owners because there are a lot of different […]
Did you know that PPC is the third-highest on-page conversion generator? It’s true. Since over 95% of consumers check the internet for local businesses (products, services, venues, etc.), it’s logical that they’ll click on an advertisement or listing that appeals to them. When an ad is clicked, it directs the visitor to the advertiser’s website, […]
Recently, we looked at the difference between technical and content SEO. They are both important elements of a good search engine optimization plan, and can help strengthen each other so your website can have better keyword rankings on search engines. When you combine content marketing and SEO (both the technical and content sides), you can […]
When you first set up your Shopify store, you often have big visions for your company’s future. Especially over the past few years, ecommerce has experienced huge growth overall, so you are excited and ready to get your products out there in front of customers. But what you may not realize — or at least […]
With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local services or products (especially those with a physical storefront) to aim to see their search engine optimization (SEO) results in both the main organic listings and in the local search results. Local SEO is one […]
For an ecommerce business, there are a lot of moving pieces to make sure everything runs and the orders get out the doors to your customers. From product development to production and accounting to marketing, many small business owners try to do it all. When your business gets to a certain point — or when […]