When you consider your company’s overall marketing strategy as a tall oak tree, you may notice all the different branches that make up that tree. Some branches may break off in two directions, or smaller branches. That branch can be compared to search engine optimization, or SEO. SEO is one of the most effective ways […]
When you take a look at a marketing plan, there are so many different elements it can be confusing for business owners to understand. If you think of marketing like a tree, with many branches that combine to make the tree, it can be easier to see how everything works together. Each branch — SEO, […]
Last year when the coronavirus became international news, everything changed. People started staying home and working from home, whenever possible. Businesses shut their doors and shifted to an online model (sometimes exclusively). Because of all of these changes, SEO changed too. When COVID-19 made everyone retreat indoors, online habits increased. In fact, 2020 saw a […]
When you look at your marketing tree, each branch represents a different marketing channel you are using to drive growth for your business. As you continue to build out your marketing efforts and grow your revenue, you want to be able to see which branch is growing the quickest and bringing you the most success. […]
When you create posts on social media but don’t pay for advertising, it’s called organic social media. These posts allow you to create a connection with your audience and it gives them an opportunity to engage with you. Organic social media can be very valuable to your company, because it is cost-effective and longer term. […]
When you are looking at ways to get in front of your potential customers and build a strong customer base who will become repeat customers, there are many different ways to do this. Your marketing strategy is like a tall tree, with many branches. Each branch is one of the tactics or channels you use […]
Now that you’ve learned what marketing attribution is and how it can help you to grow your business, you need to understand how to report on marketing attribution. For the most part, if you have a marketing team or agency you work with, they will help with the reporting to ensure you have the information […]
Marketing attribution gives you insight into your marketing and what’s working (or not) when it comes to making sales and conversions. It shows the value that your marketing efforts bring to your company, and can help you identify what you should keep doing or improve on for better results in the future. This is especially […]
Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted. Your website may no longer be the first thing someone sees when they search for your product or service. […]
You may have heard your marketing team or agency refer to marketing attribution. Do you know what that means? It’s OK if you don’t! Many business owners don’t truly understand what marketing attribution is, or what it means in terms of their business. So let’s take a look at what marketing attribution is and why […]