What do you do when you want to learn about a product or service these days? You Google it. And then, like everybody else, you click on the first two or three search results that Google suggests. For this reason, merely having a business website isn’t enough. You need to ensure the website appears on […]
Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, which stands for search engine optimization. SEO can look intimidating to many business owners because there are a lot of different […]
Did you know that PPC is the third-highest on-page conversion generator? It’s true. Since over 95% of consumers check the internet for local businesses (products, services, venues, etc.), it’s logical that they’ll click on an advertisement or listing that appeals to them. When an ad is clicked, it directs the visitor to the advertiser’s website, […]
Recently, we looked at the difference between technical and content SEO. They are both important elements of a good search engine optimization plan, and can help strengthen each other so your website can have better keyword rankings on search engines. When you combine content marketing and SEO (both the technical and content sides), you can […]
When you first set up your Shopify store, you often have big visions for your company’s future. Especially over the past few years, ecommerce has experienced huge growth overall, so you are excited and ready to get your products out there in front of customers. But what you may not realize — or at least […]
With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local services or products (especially those with a physical storefront) to aim to see their search engine optimization (SEO) results in both the main organic listings and in the local search results. Local SEO is one […]
For an ecommerce business, there are a lot of moving pieces to make sure everything runs and the orders get out the doors to your customers. From product development to production and accounting to marketing, many small business owners try to do it all. When your business gets to a certain point — or when […]
When looking at your marketing strategy, you need to consider all of the different parts and how they can work together to create new business for your company. If you think of a big, strong oak tree as your strategy, with large branches, you can envision each branch being a portion of the overall strategy. […]
When you first set up your Shopify store, you often have big visions for your company’s future. Especially over the past few years, ecommerce has experienced huge growth overall, so you are excited and ready to get your products out there in front of customers. But what you may not realize — or at least […]
Recently, we looked at the difference between technical and content SEO. They are both important elements of a good search engine optimization plan, and can help strengthen each other so your website can have better keyword rankings on search engines. When you combine content marketing and SEO (both the technical and content sides), you can […]