MARKETING STRATEGY + RESOURCES

There are two main categories that KPIs for organic social media fall into: reach and engagement. Each KPI has its own information you can learn from.

Marketing attribution gives you insight into your marketing and what’s working (or not) when it comes to making sales and conversions.

By combining content, technology and marketing, we can create a powerful force for growth and help you successfully attribute each conversion to a campaign.

eCommerce is the alchemy of converting traffic into revenue. When you put efforts into search engine optimization (SEO), you are able to drive traffic to your website. When you work hard or partner with the right SEO team, you are able to convert that traffic into revenue.

Let’s take a closer look at what the iOS 14.5 App Tracking Transparency (ATT) update means and how it can affect paid social media tactics.

Marketing attribution can give you good insight into how your marketing is working in terms of sales and conversions.

Google has three main things that are considered Core Web Vitals. These Page Experience signals measure user experience on your website, and while they are not brand new themselves, they are going to play a bigger role in how Google ranks your website going forward.

Organic search traffic is the most important marketing channel for your company’s long-term growth. In order to get this organic search traffic growth, you need to have rock solid SEO in place for your website.