MARKETING STRATEGY + RESOURCES

PPC is short for pay-per-click. The full term is pay-per-click digital advertising. As implied by its name, PPC is an advertising model that requires advertisers, digital marketers, or business owners to pay a certain amount of money every time an Internet user sees their ad and clicks on it.

When you combine content marketing and SEO (both the technical and content sides), you can have a strong website that attracts and converts customers.

When you are looking for PPC consulting services, you should understand what a PPC consultant can do for you, what to look for in a consultant and what you should know before launching a PPC advertising campaign.

Local SEO is one way to generate traffic via marketing services to your website, as well as to your physical store front, and bring in more phone calls or appointment requests for your company.

Shopify is an eCommerce platform where, regardless of technical web design and development experience, anyone can build and customize an online store and sell products online.

When looking at your marketing strategy, you need to consider all of the different parts and how they can work together to create new business for your company.

Technical SEO refers to optimizing the website’s back end, so Google or other search engines can crawl and index the website better

In order to make a search marketing plan that combines SEO and PPC efforts, usually two teams will have to collaborate to develop the plan and share results.

When COVID-19 made everyone retreat indoors, online habits increased. In fact, 2020 saw a 44% increase in online sales compared to 2019. Let’s take a look at how COVID changed SEO, and what that means for your ecommerce business.