How a Los Angeles SEO Consultant Can Help SEO Strategy

Did you know that 68% of people start their online experience with a search engine? What about the fact that more than 53% of website visitors come from organic searches? How do these visitors find websites via organic searches? They do it with the help of keywords. This means that if you want your website to receive organic traffic, you need to use search engine optimization to ensure you are using up-to-date keywords that people are searching for.

‍

Implementing SEO is a tricky process that can be hard for you to master on your own, especially when you're trying to manage other aspects of running a business as well. Luckily, there is a solution. You can hire a Los Angeles SEO consultant. SEO consultants specialize in helping companies like yours develop an SEO strategy and implement it on their website in a way that demands results.

What Is a Los Angeles Search Engine Optimization Consultant?

An SEO consultant provides Los Angeles search engine optimization services. They help businesses to improve their websites and social media, which allows their pages to climb the ranks on search engine results pages. The goal is to make it easier for people to find your pages on the internet, which is likely to bring in more sales and keep you at the top of the competition.

‍

While there is no formal education to become an SEO consultant, many people in the field have a bachelor's degree in marketing or a similar field.

What Does an SEO Consultant Do?

An SEO consultant's main job is search engine optimization. Primarily, they conduct keyword research and create a content strategy that focuses on using those keywords effectively. This includes optimizing current content as well as creating new content. They also fix technical SEO issues.

‍

In addition to creating content, SEO consultants also improve the current site's organization and navigation, analyze web pages' rankings for target keywords, create better calls to action, and work with marketing teams to add content to social media and email campaigns.

What Are the Benefits of SEO Consulting?

There are several benefits to hiring someone to perform search engine optimization for your business:

Brings in Organic Search Traffic

The most important thing that SEO does for your business is bringing in organic search traffic. Organic traffic means that your audience found your website by searching Google or another website for a keyword related to your business.

‍

Keyword placement is essential since Google uses web crawlers to search each website for specific keywords on well-designed, trustworthy websites. That data is what the search engine uses to determine where your page falls on the search engine results page ranking.

Boosts Brand Awareness

Brand awareness means that you stand out as a leader in your industry. Ranking on Google's first page of search engine results pages increases your authority and visibility in your industry. Optimized content usually provides an increase in clicks on your website, which means more engagement and improved trustworthiness.

‍

Remember, though, that brand awareness is more than well-placed keywords to rank higher. It also means showing what your brand stands for, the services it provides, and how those services benefit them.

Optimizes Your Website for Mobile Devices

These days, more than 60% of all search queries come from mobile devices. That means if your website doesn't look good or isn't easy to navigate on a mobile device, you aren't bringing in business. It's especially important to have a well-designed mobile design since Google ranks mobile-optimized websites higher than those that aren't.

‍

You can ensure your website works well on mobile devices by formatting the butting sizes so they don't get in the way of content, being concise when creating your content, not using pop-ups, and using a responsive web design template.

Improves Your Other Marketing Strategies

Perhaps you use paid inbound or outbound marketing. The right SEO strategy will enhance this content. Even if a customer found your website via clicking on an ad, they'll view you as more trustworthy if they can also see that you rank on the first page of Google's search results.

‍

Monitoring SEO also means you'll have a leg up on trending keywords and information in your industry and can adjust your paid advertising accordingly.

Generates Leads in a Cost-Effective Way

Hiring someone to perform Los Angeles SEO services is one of the most cost-effective ways of generating leads. It presents your products or services to the right audience right away since they've searched for terms related to your industry. Its cost-effectiveness is even more improved when you consider that SEO never expires.

Gives You a Leg Up on the Competition

When you implement high-quality SEO on your website, you're more likely to be ahead of the competition. There are even websites that you and your consultant can use to determine which keywords your competitors are ranking with, how much content they have, and what their strategies seem to be.

Once you have this information, you can work to create an SEO plan that outranks theirs.

Builds Trust

High-quality, high-ranking SEO content helps your audience to establish trust in your company. They know they can trust you for up-to-date information on the trends in the industry, for example. Keep in mind that Google isn't only ranking your keywords. It's also crawling your website to determine how often you're interacting with your audience and whether you speak in an authoritative voice.

How Much Does SEO Consulting Cost?

The cost of SEO is determined by a wide variety of factors:

SEO Pricing Models

When you hire a Los Angeles SEO consultant, you may have several pricing models to choose from. This includes an hourly rate, a project-based rate, a monthly retainer, or self-service. The model you use depends on your needs. Hourly rates are best for small businesses that have limited budgets while project-based rates are best for businesses that have clear SEO goals and specific KPIs.

‍

If you want to scale your SEO consistently, a monthly retainer is best, and self-service (a fixed fee for a specific service) is the best choice for companies that want more control of their SEO.

The Cost of an SEO Consultant

So, how much can you expect to pay for these various pricing models? The truth is that it varies greatly. If you're hiring someone at an hourly rate, expect to pay up to $250 per hour (and even more if the consultant is well-known). Project-based SEO services typically cost up to $5,000 for smaller ones and as much as $25,000 for very large projects.

‍

Bigger companies that want to hire someone on a monthly retainer basis can expect to pay $10,000-$15,000 or more per month. Of course, each company has its methods of pricing, so these numbers may vary.

Factors That Affect Pricing for Your SEO Project

Several factors determine the pricing of your SEO project. First, consider the size of your website. The larger it is, the more SEO content it needs. The more SEO content it needs the more you'll pay your consultant.

‍

Your business goals are another determining factor. Typically, this means improving your online presence, increasing organic traffic, and growing your sales. The thing to remember is that the loftier your business goals are, the bigger the SEO campaign you need, and the more money you can expect to budget for it.

‍

Even the industry you're in affects how much you can expect to spend on Los Angeles SEO services. If you're in a competitive niche, your competitors likely already have quality links, excellent content, and websites with high domain authority. This means your consultant will need to work harder to improve your SEO and beat the competition, which means you'll need to spend more.

‍

Of course, you'll also spend less or more depending on which services you need and how successful the SEO company you work with is.

You Get What You Pay For

As a business owner, you may be tempted to go with the cheapest SEO consultant you find as a way to save money. However, it's important to keep in mind that you get what you pay for. If you aren't paying much for your consultant, you can expect that they aren't doing much work either.

‍

Pricing that seems too good to be true probably is. These SEO consultants tend to cut corners by using temporary SEO fixes, stuffing keywords into your content, using spammy links, and using outdated SEO strategies. Google frowns upon all of these tactics, which means you're more likely to take a hit to your ranking rather than climb the search engine results pages.

Are SEO Consultants Worth It?

Simply put, yes, it's worth it to hire a Los Angeles SEO consultant. Many business owners simply don't have the knowledge to implement SEO in the way that consultants do. After all, you're an expert in your industry and they're an expert in theirs.

‍

Hiring a consultant means improved rankings on Google and other search engines. When you're bringing in more traffic, you're more likely to bring in solid leads via your website (just remember to have a contact form on it!). Those leads are also more likely to become customers thanks to high-ranking SEO.

‍

It's about more than a solid return on your investment, though. Hiring an SEO consultant also means you'll have more time to focus on other business-related tasks. If you try to implement SEO tactics on your own, you'll likely spend hours studying keywords and trends in search engine optimization, and that's before you even start implementing what you learn. An SEO consultant already has the knowledge necessary to research your keywords and implement them effectively.

How Do You Choose the Right SEO Consultant?

You can streamline the process of hiring a Los Angeles SEO consultant by keeping a few steps in mind:

Clarify Your Goals

Before you can hire someone, you need to have a clear set of goals to talk to them about. Consider your overall business goals, what outcome you hope to achieve with your SEO strategy, and which tactics you hope your consultant will help you implement.

Think about Your Budget

Having a budget in mind will keep you from wasting time looking at consultants who are out of your price range. Think about which resources you can invest, how much revenue your business creates, and whether there is anywhere you can reduce spending so that you have more to use for SEO purposes.

Create a Detailed Job Description

The consultant you hire wants to know what to expect from your job, so you must have a thorough description. In addition to the job title, provide a description of your business and its needs for SEO, a list of tasks you want your consultant to complete, a list of qualifications you expect your SEO consultant to possess, and additional details, such as how long you expect the job to last.

What Do You Look For in an SEO Consultant?

Hiring the right Los Angeles SEO consultant to work with your business is essential. If you've never worked with an SEO professional before, you must know what to look for when hiring one:

Consider Their Track Record

The right SEO consultant will have a proven track record of success at bringing new audiences to websites. The best idea is to look for one that has worked with businesses within your industry before, as this ensures they're more likely to bring in results for you.

‍

Ask for references and verify them with the other companies to help you determine if a company's track record meets your expectations.

Product Sense

Hire an SEO consultant who has a strong commercial awareness and product sense. Having a strong understanding of your products or services and the competition you're up against is the key to a consultant developing a long-term SEO strategy that will work for you.

‍

Beware of consultants that do not ask a lot of questions about your business. These types are more likely to use a one-size-fits-all approach when the reality is that every business has different SEO needs and requires a customized plan.

Skill Improvement

Just like you're always trying to improve your business, the Los Angeles SEO services you hire should have a mindset focused on growth. Look for consultants that are always interested in learning new skills, improving their strategies, and upgrading the tools they use to help you achieve your goals.

Mission Alignment

The right SEO consultant will learn about your mission and focus on helping you remain true to it. Avoid consultants who insist on keyword stuffing, mass-produced content, or other strategies that don't align with your goal of individuality.

Strong Communication

If you aren't in contact with your SEO consultant, you'll never know if the strategies they use are working well. Look for a consultant that communicates with you often to keep you updated on what's going on behind the scenes. Ideally, you'll touch base with your consultant at least once a week for the duration of your SEO project.

Creative and Analytical

SEO consultants have to be both creative and analytical. They should use creative thinking to solve SEO problems and come up with new content or ways of implementing their SEO plan. However, they also need to be analytical since much of SEO consultation involves analyzing data to determine the best plan of action for your SEO needs.

Well-Rounded Expertise

Hire an SEO consultant who is well-rounded in their domain expertise. They need to be up to date on the latest trends in SEO, especially Google's expectations. Using the right tools and platforms for competitor analysis, keyword research, and backlink optimization is essential.

‍

Additionally, your consultant should be knowledgeable and experienced in not only content marketing but public relations and social media marketing as well.

Who Is the Number One SEO Expert?

elk Marketing is one of the top Los Angeles SEO companies. An elite digital marketing agency, they focus on helping small businesses by growing their brand to outrank their competition. They take pride in Growth SEO™, a tactic that uses cutting-edge data information and technology to analyze, optimize, and maintain SEO content for your company.

‍

What are some of the benefits of working with elk Marketing?

100% Client-Focused – The company is proud to be a part of your team and considers your success their top priority, even when that means overcoming challenges.
Customized Solutions – elk Marketing doesn't offer one-size-fits-all SEO. Rather they create a custom plan for every company to ensure the best results possible.
The Best in Their Field – The company is proud to be among the best in its industry and the team has more than 80 years of experience combined. They employ an elite team that consists of content creators, strategists, designers, and developers.

elk Marketing was launched by Frank Sanchez and Craig Harrison in 2015. Today, their content creation and collaboration with a wide range of businesses in a variety of industries have an excellent track record for results. It's easy to see why the company is considered a number one SEO expert.

When Is It Time to Invest in Los Angeles SEO Services?

There are several situations in which it would be beneficial to hire a Los Angeles SEO consultant. The first indicator is that you have clear business objectives. You know where your business stands and where you want to take it and should hire a consultant to help you reach your goals.

‍

Are you scaling up your business? This is another indicator that it's time to upgrade your SEO. You'll need to create new content for your website, add posts to your blog, and post updates on social media. A consultant can help you create more SEO-friendly content that helps you reach niche markets or a new audience.

‍

There are other indicators that you need a consultant as well. This includes if you are revamping your website, want to implement a new content strategy, or already have a working knowledge of SEO and just need a bit of guidance.

Schedule a Meeting With a Los Angeles SEO Consultant

schedule a meeting with a lost angeles seo consultant

Now that you know all about the benefits of search engine optimization, it's time for you to work with a professional and experienced Los Angeles SEO consultant. elk Marketing is ready to help.

‍

Get in touch with us to learn more about our services and how we can help you increase traffic to generate leads and turn them into sales. We look forward to working with you!

Sources

FEATURED CASE STUDIES

CONTACT ELK

BOOK SEO AUDIT