Choosing a Digital Marketing Agency in Los Angeles

How are you advertising your business? Do you have a well-designed, responsive website? Does your company have a presence on social media platforms? Do you write a regular blog that brings in traffic and generates leads? If you answered "no" to any of these questions, you likely need the help of a digital marketing agency in Los Angeles.

Why do you need a social media campaign? Simply put, without it, your business isn't likely to thrive. Research shows that 49% of business owners have the best return on investment thanks to organic search traffic. Beyond that, email marketing brings in $36 for every $1 your company spends.

Are you ready to invest in your business in a way that is practically guaranteed to bring in sales? If so, you're ready to learn more about digital marketing agencies and hire one to work with you.

What Is a Digital Marketing Agency?

Digital marketing refers to using online channels to advertise products and services to current and potential customers. A digital marketing agency accomplishes this via websites, social media, search engines, mobile devices, and more. This type of marketing focuses on the same principles as traditional marketing but is a more updated way of reaching consumers, not to mention understanding their spending habits.

While many companies focus only on digital marketing these days, others use both digital and traditional methods to reach their audiences.

What Does a Digital Marketing Agency Do?

Digital marketing agencies are experts in marketing companies' products via practices, strategies, and tools focused on online marketing. Their goal is to create organic traffic to a company's website or social media profiles, which requires extensive knowledge about search engine algorithms, inbound marketing, and customer journeys. They use this knowledge in a variety of ways:

They Learn About Your Business & Goals

Before a digital marketing agency begins social media marketing or any other online ad campaign, the people you are working with will meet with you to discuss a wide variety of topics. That includes learning about your business, discussing your goals for your marketing campaign, talking about your sales funnel, and determining your target audience.

They'll also discuss what content marketing is with you, how social media can help your campaign, and what you can change about your web design to improve search engine optimization.

They Expand Your Brand's Reach

Digital marketers focus on expanding your brand's reach on the internet by performing tasks such as search engine optimization and creating posts for you to add to your social media profiles. A better online presence helps you connect with current and potential customers by building online relationships with them.

A digital marketing agency helps expand your visibility by performing keyword research, developing a brand voice, and creating an online presence for your company.

What Are the Types of Digital Marketing?

There is a wide variety of digital marketing methods. Understanding each one will help you determine which ones work best for your company and its products or services:

Website Marketing

Your biggest marketing method is your website. It presents your brand, establishes your voice, and displays the products and services that you have to offer. It should be fast, responsive for mobile devices, and easy for your customers to navigate.

Content Marketing

Content marketing refers to creating pages on your websites, posting to your social media accounts, writing blogs, and other providing content for different online channels, such as ebooks, infographics, and webinars.

Social Media Marketing

Social media is a vital part of everyday life for many people. Use it to your advantage to connect with your customers on a more personal level. A digital marketing agency can use social media management to create brand awareness and build trust among your customers. Typically, a social media marketing agency will help you get leads to your website and turn them into sales.

Video Marketing

Depending on what type of business you own, you may benefit from having an internet marketing agency create a video marketing campaign for you. You might not realize it, but YouTube is one of the biggest search engines in the world.

Using it to create brand awareness by discussing your products and services, including demonstrating how they work, can help you bring in leads. You can also implement video marketing on TikTok, Instagram, and Facebook.

Pay-Per-Click Advertising

One common method of digital marketing is using pay-per-click advertising. This method of using paid ads can be implemented on several websites. Google, Facebook, Twitter, LinkedIn, and Pinterest all allow PPC campaigns, which show your ads to people looking for products and services like yours. They focus on reaching out to specific demographics, such as targeting a particular age, location, or gender.

Email Marketing

Although it's not talked about as much as it used to be, email marketing is still an excellent way of reaching current and potential customers. You can create a list for email marketing by offering your audience an incentive.

Think about how many major brands provide a percentage off of an order if someone signs up for their email newsletters. Those newsletters can then let your audience know about new products or services, sales promotions, and more.

Affiliate Marketing

One of the oldest forms of marketing is affiliate marketing. The most common example of it in the modern digital world is the ability of companies to work with influencers. Many influencers receive free products and paid compensation to try items and talk about them on their social media accounts.

If they like the product, their audience is more likely to try it as well. TikTok and YouTube are two examples of places where you commonly see affiliate marketing.

SMS Messaging

Sending marketing texts is becoming an increasingly popular way of advertising products and services. This allows you to send your audience sales promotions and other incentives to get them to use your products. Even political candidates use SMS messaging to reach their audiences these days.

Of course, you should only send text messages to people who have opted in to receive them. Otherwise, you'll be marked as spam.

What Are the Benefits of Hiring a Digital Marketing Agency?

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By now, you're probably wondering how digital marketing in Los Angeles can help you. The fact is there are several benefits:

Have Proven Experience

You know your industry and digital marketing agencies know theirs. If you try to handle your marketing on your own, you'll likely spend hours trying to learn about SEO, content creation, and more. Digital marketers already know all about these things.

Their expertise means they create websites and content that not only appeal to your customers but also to search engines that are deciding where to place your links on their results pages.

Customize & Personalize Your Content

Professional digital marketers understand that every company is different, having its own brand voice, products and services, and marketing needs. They'll create a plan based on the persona you want to present and customize it to meet your needs. They'll focus on your brand image, business goals, and target audience to create something that is uniquely you.

Are Cost-Effective

It's easy to think that digital marketing isn't cost-effective since you spend a lot of money at one time. It's important to look at the big picture, though. Investing in a digital marketing agency now means that you're much more likely to bring in new traffic and create long-term clients that spend their money with you.

It's also more cost-effective to use an agency as you need services rather than creating an in-house team which often means paying more. Finally, if you aren't already well-versed in marketing yourself, an agency ensures you don't make mistakes that could cost you your audience.

Offer Long-Term Maintenance

When you work with a digital marketer, you'll often receive ongoing support and maintenance help. They'll change and update your website as needed to ensure it's still operating within the SEO practices that Google and other search engines require for their algorithms.

Save You Time

It can be hard to take care of your online presence when you're also trying to create products and services, attend to current customers, and ensure your employees are happy with good morale. Hiring a digital marketer prevents you from spreading yourself too thin and ensures you don't need to spend hours upon hours learning about SEO and how to create websites.

What Should You Consider When Hiring a Digital Marketing Agency?

When hiring a Los Angeles digital marketing agency, knowing exactly what you're looking for is important. Consider several things when choosing your agency:

What Are Your Goals?

First, you need to determine what your primary and secondary goals are for your business and what you expect from the agency you hire. Do you want to increase traffic to generate more leads? Are you building brand awareness? Maybe you want to be more visible on social media.

Determining what you want from your experience with a digital marketing agency will help you choose the right one.

What Are Your Options?

There are hundreds of digital marketing agencies. Some focus only on SEO while others are better at creating content for you. Others focus solely on pay-per-click advertising. If you have more than one goal for your business, then it's good to hire a digital marketing agency that does it all.

What Is Your Budget?

It's easy to get wrapped up in marketing and not realize how much you spend. If you run a small business especially, you must determine your budget before you begin working with a digital marketing agency. This ensures that you're spending within your budget and not needing to take money from other parts of your budget.

When creating the budget, consider how much you want your company to grow and whether you want a long-term partnership with the agency you choose.

What Do You Know About the Agency?

Of course, you also need to think about what you know about the agency. Ask to look at a portfolio of previous work, determine its cost for services, and research its reputation to find out whether the agency is a good fit for you. Other things to think about include what options you have for services and whether the agency provides ongoing customer service.

What Questions Should You Ask Before Hiring a Digital Marketing Agency?

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Asking the right questions is critical for finding the best digital marketing agencies to meet your needs:

What Services Do You Offer?

This is the first question you should ask. After all, you'd be wasting time and money if you signed on with an agency only to find it didn't provide what you need. The best idea is to choose an agency that does a variety of types of digital marketing. This way, you can focus on several different types of marketing at once.

What Does the Bill Include?

Most agencies offer multiple billing options so you can choose what best meets your needs. A la carte options mean that you pay for specific tasks once they are completed and are charged depending on how many hours it took to complete the work and whether any other costs were involved.

Another option is to pay a retainer upfront and receive a set number of hours worked per month. If you go this route, be sure to ask what's included in those hours.

Do You Outsource Your Work?

You want to be in contact with the people who are working on your marketing campaigns. It's more difficult to do that if you choose an agency that outsources its work. You should consider it a red flag. Always work directly with the marketing agency to ensure quality control and responsiveness.

How Often Do You Communicate?

The right agency will be able to match your communication style. Perhaps you prefer to talk on the phone once per day to determine how the project is going. Maybe you prefer an email once a week with information about your progress. Regardless, the right agency will meet you at your comfort level.

Can I Preview the Content Before It Goes Live?

It's your business and you should be allowed to see what's going to be posted before the digital marketing agency does so. You need to be sure the content matches your brand's voice. Avoid agencies that won't let you see the work before it's posted.

When Will I See the Results of the Marketing Project?

You want to be sure that you're receiving a return on your investment, but it's important to have practical expectations as well. You aren't likely to see a change overnight, so avoid agencies that claim you will.

The right agency will be truthful. SEO tends to take time to work, for example, so you may not see results for weeks or months. However, a social media campaign offering a sale may see more immediate results.

Which Agency Is Best for Digital Marketing?

One of the top digital marketing agencies in Los Angeles is elk marketing. The well-established agency offers SEO services and other digital marketing services that have proven to be successful and are always a step above the competition. Founded in 2015, the company has more than 90 years of combined experience and an 85% client retention rate.

elk marketing focuses on Growth SEO™ as one of their top services. This service is designed to drive high-quality traffic to your website and social media profiles by building your online visibility, which in turn boosts your revenue. They combine content development, on-site optimization, and off-site authority with their data-based methodology.

The data focuses on metrics such as historical PPC, ROAS, data, and keyword position to ensure successful SEO. The data-driven approach creates sustainable growth that sends your website to the top of search engine results pages within a few months.

How Much Does a Digital Marketing Agency Cost?

The cost of hiring a Los Angeles digital marketing agency varies depending on the company and the size of your project. However, on average, you can expect to spend 10-20% of your revenue on marketing. This number means that choosing the right agency is critical for your return on your investment. Typically, you'll pay for your services monthly if you're working on a long-term project.

The cost of digital marketing may also depend on how many people work for the company. Choosing a company that only has a few employees means you'll likely pay less, but you'll also spend more time committing to overseeing the project. Hiring a business with 500 or more employees means you can adjust spending based on specific business goals, but it will take longer to build trust with the company.

The best idea is to go with a mid-level number of employees. When you hire a company that has 25-100 employees, costs will be more predictable and transparent, plus it will be easier to build trust in the agency.

Is It Worth Hiring a Digital Marketing Agency?

One of the many questions small business owners ask themselves is whether they need to hire a digital marketing agency. The reality is yes. Digital marketing agencies are experts at what they do. They know how to go in-depth, do keyword research, follow social media trends, and ensure your content is exactly what Google's algorithms are looking for.

You also really need to hire a digital marketing agency if you want to save time. If you try to handle your marketing campaign on your own, you'll spend hours upon hours doing keyword research, learning how to make your content Google-friendly, and ensuring it's interesting enough to bring in an audience.

Beyond that, you'll need to continue to research keywords and trends in digital marketing since these things will change over time. This time could be better spent working on other aspects of your business. Hiring a digital marketer means you have more time to create products, connect with employees, and perform other business-related tasks.

Hiring a marketing agency is also beneficial because it'll help you gain access to insights. Tracking how well your marketing campaign is going may be overwhelming since marketing isn't your expertise. When you work with a marketing agency, you'll learn about your data insights in a clear, concise manner that is easy for you to understand.

Schedule a Consultation With a Digital Marketing Agency Today

Now that you know about all of the benefits of working with a digital marketing agency in Los Angeles, it's time to get started. elk marketing is ready to provide you with the expertise your business deserves for your marketing campaigns.

To learn more about us and our services, fill out our convenient contact us form.