Now that you’ve learned what marketing attribution is and how it can help you to grow your business, you need to understand how to report on marketing attribution. For the most part, if you have a marketing team or agency you work with, they will help with the reporting to ensure you have the information […]

Marketing attribution gives you insight into your marketing and what’s working (or not) when it comes to making sales and conversions. It shows the value that your marketing efforts bring to your company, and can help you identify what you should keep doing or improve on for better results in the future. This is especially […]

Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted. Your website may no longer be the first thing someone sees when they search for your product or service. […]