MARKETING STRATEGY + RESOURCES

Strategic marketing in a recession will help your business thrive despite the many obstacles. Learn the best practices for marketing during a downturn.

The global economy is in a state of flux. In the wake of the COVID-19 pandemic, the Russian invasion of Ukraine, and the many challenges faced by the supply chain, the economic downturn has become much more severe.

Keeping your business afloat, let alone successful, can be challenging during a recession. As the pandemic ebbs away, the economies of many countries are already experiencing the effects of a global recession.

Search engine optimization (SEO) is a critical element of an effective digital marketing strategy. It involves many different moving parts that must be optimized and combined in a cohesive plan: keywords, content, link building, and more.

The internet has changed people’s lives in many ways: our social interaction and communication, access to information, and business activities. And these changes perfectly embody the coin analogy, in that there are two sides: the good and the bad.

Commercial real estate businesses and investors can gain a significant edge in the market through proper optimization of their websites for search engine visibility.

The internet is more than an information highway. It is now a marketing and sales field where large and small companies are competing for the attention of billions of users worldwide.

The rise of the digital economy has made search engine optimization (SEO) one of the most prevalent and useful tools for all advertisers and marketers.

Digital marketing has disrupted the traditional marketing status quo, providing business owners more opportunities than ever to reach target consumers worldwide. And as technology evolves, so does digital marketing.