“The elk team has dramatically increased our site traffic and brand awareness through their targeted SEO approach. We’re now ranking for over 52,000 non-branded keywords on search, and continue to see this number increase! At the start of our relationship, elk quickly developed a customized approach to help us reach our goals. They’ve followed through on this plan and continue to go the extra mile to help us continue to promote our luxury loungewear. We’ve really enjoyed working with a company that cares so much about our success, and celebrates each victory with us as they would their own.”
Paid Social Media Advertising
Maximize Paid Social.
Monetize Every Scroll.
Data & AI-Driven Strategies That Grow Revenue
150%
Increase in CTR
300%
Increase in ROAS
120%
Increase in CVR
Partners with:
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We found $2.5M in wasted annual spend for our clients. Are you sure your agency isn’t doing the same?
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Our Mantras
- Constant Adaptation in AI landscape
- Radically Transparent & FIO Attitudes
- Always Be Testing (ABT)
- More Creative is Always Needed
Partners with:
Types of Ads We Build
Meta Ads Engage & Convert Across Facebook & Instagram
Growth Without Guesswork
Leverage Meta’s smart systems to grow fast, without needing to manually manage every detail.
AI-Powered Optimization
Meta’s machine learning drives results with automated bidding, dynamic creative testing, and fully optimized Advantage+ campaigns.
High-Impact Ad Formats
Use videos, carousels, Reels, lead forms, and shoppable ads to tell your story and drive conversions at every stage of the funnel.
Full-Funnel Retargeting
Re-engage users who viewed content, abandoned carts, or visited your site, keeping your brand top-of-mind until they convert.
LinkedIn Ads Reach Decision-Makers. Drive High-Value Leads.
Professional Targeting
Connect with decision-makers using job titles, industries, company sizes, and skills targeting.
Engagement-Focused Formats
From Sponsored Content to InMail and Lead Gen Forms, choose formats that build trust and capture high-quality leads.
ABM & Retargeting
Run account-based marketing campaigns targeting specific companies and retarget website visitors for continued engagement.
B2B Thought Leadership
Showcase whitepapers, webinars, and industry insights to establish your brand as a leader in your niche.
Pinterest Ads Inspire Discovery. Drive eCommerce Growth.
Visual Storytelling That Converts
Leverage Pinterest’s immersive, visual-first format to captivate users actively searching for inspiration and products.
Intent-Driven Targeting
Target high-intent audiences based on keywords, interests, and engagement, reaching shoppers when they’re ready to buy.
Shoppable Ad Formats
Showcase your products with rich pins, video pins, carousels, and collections to drive traffic and boost sales.
Brand-Safe & Positive Environment
Engage users in a platform designed for discovery and positivity, perfect for lifestyle and ecommerce brands.
TikTok Ads Go Viral. Convert Creatively.
Hyper-Engaging Content
Create dynamic, full-screen videos that feel native to the platform, blending seamlessly into users’ feeds.
Smart AI Targeting
Utilize TikTok’s AI to find audiences based on behavior, interests, and engagement, ensuring your ads resonate.
Interactive Ad Formats
Leverage Branded Hashtag Challenges, Spark Ads, and In-Feed Videos to spark trends and boost organic reach.
Seamless eCommerce Integration
Drive direct sales with shoppable ads, product links, and live shopping, all without leaving the app.
Why Choose elk to Manage Your Paid Social Ads?
100+
Years of Combined Experience
At elk Marketing, we take a data-driven, full-funnel approach to Paid Social Advertising, connecting your brand with the right audience, on the right platform, at the right time. From Meta to TikTok, Pinterest, and LinkedIn, every campaign is tailored to your goals, whether that’s awareness, lead generation, or ecommerce growth.
Our team blends advanced targeting, AI-powered optimization, and dynamic creatives to maximize ROAS and deliver measurable impact. Unlike one-size-fits-all agencies, we optimize daily, keeping your ads competitive, cost-efficient, and performance-driven. With elk, you get transparent strategy, expert execution, and consistent growth that moves your business forward.
100+
Years of Combined Experience
The elk Difference
Our Pillars
Tailored Paid Media Strategies
No cookie-cutter plans here. We craft custom ad strategies that fit your niche and budget, driving real growth.
Unmatched Expertise
Nearly 20 years in Google Ads and Meta Ads since day one. Our senior team optimizes daily, ensuring peak performance.
Radical Transparency & Collaboration
No disappearing acts. We’re in constant communication, with real-time dashboards and hands-on support.
Maximized Efficiency, Massive Savings
We’ve uncovered millions in wasted ad spend. Are you sure your current agency isn’t losing you money?
Data-Driven, ROI-Focused
Our Process
Step 1
Audit & Strategy
Comprehensive evaluation and strategic planning.
- Full account audit (Ad Platform, Feeds, Campaign Structure, Creative)
- Creative and competitor analysis
- Flag creative gaps for upcoming briefs
- Present strategic blueprint: campaign structure, budget allocation, testing roadmap, and KPIs
Step 2
Stabilize & Triage
Immediate action the moment access is granted.
- Pause wasted spend
- Improve targeting and audiences
- Full tracking and feed audit with immediate fixes
- Align on business goals and performance benchmarks
- Set up reporting and performance monitoring
Step 3
Campaign Execution & Launch
Thoughtful rollout of priority campaigns and foundational improvements.
- Launch or restructure priority campaigns
- Implement approved creative and copy
- Deploy initial A/B tests for creative and audience hypotheses
- Establish early performance benchmarks
ONGOING
Growth Engine
Continuous testing, growth, and refinement.
Regular creative performance reviews
A/B testing and rollout of findings
Strategy and structure adjustments
Budget scaling based on performance
Collaborate on creative briefs and landing page needs
Ongoing tracking QA and troubleshooting
Tools we utilize
Audit Tools
Allow us to immediately find wasted spend, poorly build campaigns, and problems in the account before we get started on them. Fast turn around times on initially working with us to fix all the problems.
AI-Optimization Tools
Help find issues in accounts, alert us faster, that allow us to act faster and fix issues before they waste spend. They also find opportunities for improvement and scale
Ad Building Tools
Allow us to scale and build ads faster than the competition, as well as optimize and turn off lower performing ads, campaigns, keywords, etc.
Feed Management Tools
Perfect feeds, label them correctly, and allow them to show your products more often for the most relevant searches through Google Paid and Organic shopping listings.
Budget Management Tools
Allow us to more accurately hit monthly budget targets and daily pacing without going over.
elk paid media strategy is trusted by over 200 companies worldwide
“Their team is always transparent and willing to make adjustments to accommodate us. Since implementing the changes recommended by the elk Marketing team, we’ve seen over a 60% increase in total ranking keywords and a 70% increase in keywords ranking in the top three positions on Google. We’re always impressed with the elk team’s professionalism and expertise in the industry.”
- eCommerce, SEO
“We appreciate the collaboration and communication from elk and have had great success in the projects that they have spearheaded.”
- eCommerce, Paid Search, SEO
“The elk team has helped us reach numbers we’ve never seen before on our eCommerce site. The SEO and paid media initiatives that they’ve implemented have increased our website traffic, domain authority, and site strength. They’ve also guided us in Improving the strategy for our distribution and manufacturer site, which has helped our business growth overall.”
- eCommerce, Paid Social, SEO
“The elk team understands our industry and are experts in eCommerce SEO. They also scaled our Facebook and Google ads helping us reach more people and driving more revenue than we’ve ever seen from these channels. Our ROI as well as the relationship we have with the team, gives us complete confidence in ELK and the work that they are doing for Melton Tackle.”
- eCommerce, Paid Social, PPC
