“The elk team has dramatically increased our site traffic and brand awareness through their targeted SEO approach. We’re now ranking for over 52,000 non-branded keywords on search, and continue to see this number increase! At the start of our relationship, elk quickly developed a customized approach to help us reach our goals. They’ve followed through on this plan and continue to go the extra mile to help us continue to promote our luxury loungewear. We’ve really enjoyed working with a company that cares so much about our success, and celebrates each victory with us as they would their own.”
Paid Search Marketing
Dominate Paid Search.
Maximize Every Dollar.
Uncover waste, unlock growth, and scale smarter.
420%
Average ROAS Increase
75%
Less Wasted Ad Spend
40%
Decrease in CPC
Partners with:
Claim Your Free Audit
We found $50M in wasted annual spend for our clients. Are you sure your agency is doing the same?
Case Study Claim Your Free Audit
We don’t just manage ads—we engineer profitability.
With nearly 20 years of expertise in PPC, we use AI-driven strategies, precision targeting, and full-funnel optimization to eliminate wasted spend and drive conversions at scale.
Partners with:
Types of Ads We Build
Search Ads Capture High-Intent Customers
Overview
Search Ads pinpoint high-intent customers by targeting the keywords they’re actively searching for. Ideal for driving immediate conversions across both Google and Microsoft (Bing).
Reach & Targeting
Capture up to 95% of total search traffic by combining Google and Microsoft Ads. Reach mobile and desktop users, including B2B audiences through LinkedIn targeting on Microsoft.
Creative Strategy
Use dynamic headlines and descriptions that Google tests automatically for top performance. Boost visibility with Sitelinks, Callouts, Price, Call, and image Extensions.
Optimization & Results
Refine campaigns with Broad, Phrase, and Exact Match keyword types. Layer in Max Conversions, Target CPA, or ROAS bidding. Bid on competitor or brand terms for maximum SERP control and pair with Shopping or PMax for full funnel dominance.
Performance Max Performance Max
Overview
Performance Max is Google’s most advanced AI-powered campaign type, running across Search, Display, YouTube, Discover, Gmail, and Maps, all in one campaign.
Reach & Targeting
Tap into Customer Match, first-party data, and audience signals to refine targeting. Reach users across all Google properties with seamless omnichannel coverage.
Creative Strategy
Upload headlines, descriptions, images, and videos. Google dynamically tests and serves top-performing combinations for maximum impact.
Optimization & Results
Google’s machine learning adjusts bids in real-time for Max Conversions, Target CPA, or ROAS. Get granular insights into top creatives, audience segments, and conversion paths.
Shopping Ads Drive Sales with High-Impact Product Listings
Overview
Google Shopping Ads are essential for eCommerce, placing product-rich listings at the top of search results to turn browsers into buyers.
Reach & Targeting
Use product feeds to promote in-stock items and drive both online and in-store purchases. Boost visibility with ratings, reviews, and limited-time offers.
Creative Strategy
Showcase product images, prices, promotions, and availability to help shoppers make instant purchase decisions.
Optimization & Results
Increase conversions with smart bidding and dynamic remarketing. Surface your best products to the right users at the right time.
Demand Gen Engage & Convert with Immersive Ads
Overview
Demand Gen campaigns drive discovery with immersive creatives on YouTube, Discover, and Gmail—reaching users even before intent is clear.
Reach & Targeting
Reach up to 3 billion users with AI-driven audience targeting and Lookalike segments to engage high-potential prospects.
Creative Strategy
Blend videos, images, and carousel ads to tell a compelling brand story that aligns with platform aesthetics.
Optimization & Results
Google’s machine learning dynamically adjusts bids and placements. Access video enhancements, previews, and in-depth performance insights.
Display Ads Expand Reach & Retarget with Engaging Visuals
Overview
Display Ads keep your brand top-of-mind across 35M+ websites, YouTube, and Gmail with banners, responsive ads, and rich media.
Reach & Targeting
Use in-market, affinity, and custom intent audiences to connect with users most likely to convert. Retarget past site visitors with tailored messaging.
Creative Strategy
Upload multiple assets. Google will test and optimize combinations for reach and performance.
Optimization & Results
Real-time bid adjustments and dynamic product ads ensure your budget is spent efficiently to drive maximum conversions.
YouTube Ads Engage & Convert with High-Impact Video
Overview
YouTube Ads connect you with audiences at scale through high-impact video formats across the world’s top video platform.
Reach & Targeting
Target users with custom intent, in-market, affinity, and lookalike audiences. Re-engage past site visitors and video viewers.
Creative Strategy
Choose from Skippable, Non-Skippable, Bumper, and Shorts ads. Use vertical formats and CTAs to maximize mobile engagement.
Optimization & Results
Pair video with AI bidding like Max Conversions or Target CPA. Google’s algorithms optimize placements and creatives for scale and performance.
Why Choose elk to Manage Your Paid Search?
At elk Marketing, we don’t just manage paid search, we optimize, scale, and dominate it.
With a team of experts who have been in Google Ads for nearly 20 years and on Facebook Ads since day one, we leverage cutting-edge AI tools, deep industry knowledge, and full-funnel strategies to ensure every dollar of ad spend is working harder for your business.
From Google Ads to Microsoft Ads, we specialize in high-intent keyword targeting, AI-powered bidding, feed management, and budget pacing tools that help us eliminate waste, uncover growth opportunities, and drive conversions at scale. Whether you’re in DTC eCommerce, B2B, SaaS, CPG, or local services, we craft customized strategies that align with your specific goals.
We don’t just spend your budget; we find the holes that are costing you money and turn them into profits. In fact, we have uncovered over $50M in wasted ad spend for our clients. Are you sure your current agency is doing the same? Claim a Free Audit Today.
50
years of experience
The elk Difference
Our Pillars
Tailored Paid Media Strategies
No cookie-cutter plans here. We craft custom ad strategies that fit your niche and budget, driving real growth.
Unmatched Expertise
Nearly 20 years in Google Ads and Microsoft Ads. Our senior team optimizes daily, ensuring peak performance.
Radical Transparency & Collaboration
No disappearing acts. We’re in constant communication, with real-time dashboards and hands-on support.
Maximized Efficiency, Massive Savings
We’ve uncovered millions in wasted ad spend. Are you sure your current agency isn’t losing you money?
Data-Driven, ROI-Focused
Our Process
Step 1
Audit & Strategy
Comprehensive evaluation and strategic planning.
- Full account audit across platforms (Search, Feed, Structure, Creative)
- Creative and competitor analysis
- Flag creative gaps for upcoming briefs
- Align on business goals and performance benchmarks
- Present strategic blueprint: campaign structure, budget allocation, testing roadmap, and KPIs
Step 2
Stabilize & Triage
Immediate action the moment access is granted.
- Pause wasted spend
- Improve targeting and audiences
- Full tracking and feed audit with immediate fixes
- Set up reporting and performance monitoring
Step 3
Campaign Execution & Launch
Thoughtful rollout of priority campaigns and foundational improvements.
- Launch or restructure priority campaigns
- Implement approved creative and copy
- Deploy initial A/B tests for creative and audience hypotheses
- Establish early performance benchmarks
ONGOING
Growth Engine
Continuous testing, growth, and refinement.
Regular creative performance reviews
A/B testing and rollout of findings
Strategy and structure adjustments
Budget scaling based on performance
Collaborate on creative briefs and landing page needs
Ongoing tracking QA and troubleshooting
Tools we utilize
Audit Tools
Allow us to immediately find wasted spend, poorly build campaigns, and problems in the account before we get started on them. Fast turn around times on initially working with us to fix all the problems.
AI-Optimization Tools
Help find issues in accounts, alert us faster, that allow us to act faster and fix issues before they waste spend. They also find opportunities for improvement and scale
Ad Building Tools
Allow us to scale and build ads faster than the competition, as well as optimize and turn off lower performing ads, campaigns, keywords, etc.
Feed Management Tools
Perfect feeds, label them correctly, and allow them to show your products more often for the most relevant searches through Google Paid and Organic shopping listings.
Budget Management Tools
Allow us to more accurately hit monthly budget targets and daily pacing without going over.
elk paid media strategy is trusted by over 200 companies worldwide
“Their team is always transparent and willing to make adjustments to accommodate us. Since implementing the changes recommended by the elk Marketing team, we’ve seen over a 60% increase in total ranking keywords and a 70% increase in keywords ranking in the top three positions on Google. We’re always impressed with the elk team’s professionalism and expertise in the industry.”
- eCommerce, SEO
“We appreciate the collaboration and communication from elk and have had great success in the projects that they have spearheaded.”
- eCommerce, Paid Search, SEO
“The elk team has helped us reach numbers we’ve never seen before on our eCommerce site. The SEO and paid media initiatives that they’ve implemented have increased our website traffic, domain authority, and site strength. They’ve also guided us in Improving the strategy for our distribution and manufacturer site, which has helped our business growth overall.”
- eCommerce, Paid Social, SEO
“The elk team understands our industry and are experts in eCommerce SEO. They also scaled our Facebook and Google ads helping us reach more people and driving more revenue than we’ve ever seen from these channels. Our ROI as well as the relationship we have with the team, gives us complete confidence in ELK and the work that they are doing for Melton Tackle.”
- eCommerce, Paid Social, PPC
