By combining efforts in the creative process and strategic planning of digital campaigns and having multiple people from the ELK content team tackling email with the client, ELK has helped produce a scalable digital marketing platform that doubled e-commerce revenue for the client through all of the challenges presented in 2020.
Sol Angeles is a “weekend wear” apparel brand located in Los Angeles, California. ELK took a top-of-funnel approach to attract new customers and grow revenue through paid social, paid search, email, and web development. By improving email automation capabilities and optimizing the website performance, ELK was able to grow email conversion rates and revenue generated from email campaigns.
ELK identified areas of opportunity to both increase revenue and grow Sol Angeles’ customer base. By implementing SMS messaging alongside email marketing in 2020, ELK executed campaigns that not only grew Sol’s subscriber list, but also proved the success of a new platform in driving sales through a fully mobile experience. In 2020, Sol Angeles’ SMS campaigns reached a 67% overall open rate, earning more than $305,000 to a list that grew by 4,000 subscribers.
Additionally, ELK optimized automated email campaigns to support the customer journey and capture revenue otherwise missed by standard email marketing efforts. Automated campaigns were built with high-level strategy that highlighted points along the sales journey where customers would be most likely to make a purchase and interact with the brand—and the results reinforced these goals. Automated email flows earned more than $240,000 in 2020 with a 39% average open rate and 8% click-through rate.
ELK’s approach defined objectives for each digital marketing channel, but took it a step further with an integrated strategy. Managed digital services allow for optimization not only within individual channels, but also an approach that’s tailored for optimum overall website sales and performance.