As an online retailer of essentials for moms and babies, Lewis has 100 percent organic cotton goods that young families are always looking for. Lewis came to ELK wanting to improve their paid media strategies and overall marketing success.
Between November 2020 and June 2021, ELK’s team got to work on increasing revenue and conversion rate for Lewis. By combining the strengths of Google and Facebook advertising and taking a look at the other marketing strategies in place, ELK was able to help Lewis increase revenue by 86 percent and conversion rate by 64 percent. With the expertise of ELK’s paid media team, Lewis saw a 4x return on ad spend with Google Ads and a 2x return on Facebook Ads. The SEO team consulted with Lewis’s team to ensure the website’s optimizations were able to increase traffic, bringing in 3.5 times the organic search revenue.
Doubling revenue year over year for 2021 versus 2020, Lewis saw 3 times new customers of previous years. ELK’s teams develop strategies aligned with Lewis’s goals, and help to sustainably grow sales and revenue.