Upgrade Your Content Game
Content is More
Important Than Ever.
A comprehensive content strategy is no longer a nice-to-have. It’s a requirement for search visibility. Our in-house content team creates high-performance content tailored to your goals and designed to win on Google and AI search systems.
Whether you need authoritative service pages, traffic-driving blog posts, or optimized eCommerce product and collection pages, we deliver content that’s strategic, scalable, and built to surface where it matters most.
35+
600+
600K+
WORDS WRITTEN ANNUALLY
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Our Pillars
AI + SEO Fundamentals
Blend fundamental SEO content tactics with generative AI search strategies to stay visible, relevant, and ahead of the curve.
Context Over Keywords
Search is getting smarter. Think beyond keywords and consider semantic relationships. Optimize content for meaning and context.
Deep Topical Authority
Produce content with a purpose. Map and own topic clusters to maximize your coverage in the SERPs and AI surfaces.
Be the Best Answer
Anticipate questions and provide clear answers. Be the source of truth and own the topics that are important to your business.
Every word we publish for our clients is built to earn high keyword rankings, capture SERP features, and drive qualified organic traffic that converts.
Content Built for Purpose & Performance
Chunks & Clusters Plan big and execute small for search and retrieval models.
Retrieval-Ready Content
AI search systems use retrieval-augmented generation (RAG) to break content down into chunks that are semantically relevant to a user’s query.
Semantic Similarity
AI models use query fan outs and vector embeddings to identify relevant passages that share semantic similarity. These passages are synthesized into a contextually relevant answer.
Build Authority Clusters
Define primary pillars and relevant subtopics. Structure your internal linking and schema to create meaningful connections between entities and topic clusters.
Have a Plan
Combine paragraph-level optimization with sitewide content design. Organize it all at scale to maximize visibility in search engines and AI systems.
Personas & Intent Address different audiences and decision points.
Define Core Personas
Understand your ideal customers. Consider what they want to accomplish and what challenges are in their way.
Solve for the Intent Behind the Query
Search and generative AI engines don’t just match keywords, they try to interpret intent. Consider what users are really looking for and provide direct answers to their questions.
Anticipate the Next Question
Think like a user. Anticipate the next question. Be there with the next answer. Go deep on topic coverage so you cover all your bases.
Content for Every Decision Stage
Craft content that speaks to unique personas at every part of the consideration journey. Use content to guide users to the next step in the funnel.
Humans & Machines Organize your content for people and bot consumption.
Useful Content for the People
Humans want to engage with trustworthy, purposeful material that addresses their specific questions. Remove fluff and give the people what they want.
Clear Structure for the Bots
Machines look for patterns, relationships, and organization to understand meaning. Use a structured framework to ensure visibility in traditional and AI-driven retrieval systems.
Schema Markup
Map it all out for the bots. Use schema markup to tie entities together. Earn real estate in SERP features and provide clearer contextual understanding for generative AI systems.
Be Clear and Concise
Serve both masters with direct answers to common questions. Make your structured content easy to discover, retrieve, and reference.
E-E-A-T Credibility Construct authority that machines and audiences trust.
Experience, Expertise, Authoritativeness, and Trustworthiness
Don’t produce slop to chase rankings. Quality content is a timeless approach, even as the search landscape evolves.
Authorship & Attribution
Use clear sourcing, bylines, and author pages to establish verifiable credibility. Connect your author pages to other reliable sources to clearly establish expertise.
Depth of Knowledge
Bring original insights to the table. Go deep on topics. Create trust with actual insights. Leverage data-backed analysis and multi-modal content to drive your points home.
Reference-Worthy Recognition
Leverage structured data, consistent brand entities, and topic mastery to establish authority and recognition in your vertical. Build amazing content worthy of citation.
Data-Driven, ROI-Focused
Our Process
Step 1
Review Competitive Landscape
Understand who owns all the attention in your vertical.
- Analyze the strengths of top-performing sites in your niche
- Evaluate opportunities across search and AI ecosystems
- Uncover topical gaps and keyword opportunities
- Identify where your brand can earn visibility and trust
Step 2
Topic Authority Mapping
Map out a complete content system to drive organic and AI performance
- Define core pillars and topics that your business has to own
- Expand out to cover semantically relevant entities and adjacent topics
- Use internal links to connect topic clusters to different user intents
- Structure everything in a clear taxonomy to maximize retrieval
Step 3
Deliver Impactful Content
Don’t set it and forget it. Continue to monitor and expand.
- Continuously refine your strategic approach
- Work to identify ongoing gaps in topic coverage
- Build more depth on what you have
- Retool or remove content that doesn’t work
ONGOING
Optimize, Revise, & Expand
Refined strategies that adapt to the evolving search landscape.
Regular site crawls and technical reviews
Optimize existing pages to maximize performance
Refresh dated content for fresh consideration
Expand content coverage to address different user intents
Collaborate on creative briefs and content direction
Ongoing reporting and project prioritization
Built In-House.
Built for Growth.
Our content is crafted by a team of industry expert writers, SEO strategists, and SEO specialists who understand how to write for humans first, algorithms second—and win both. We work hand-in-hand with clients to ensure every piece fits your brand voice while aligning with your broader marketing strategy.
Whether you need to refresh existing pages or launch a full-funnel content strategy from scratch, we’re here to help you scale visibility, grow authority, and own your space in search.
Talk To An Expert
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“Working with the elk team has been a blast! Our teams mesh well together and we see solid results week after week. Planning creative campaigns, working on SEO and content for our eCommerce site, and strategizing plans for continued scalability is an enjoyable and productive process with their team.”
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“We’ve grown our organic search traffic by 42% over the past year, and have increased our organic search evenue by 80%. This is all thanks to the ELK team and their efforts in optimizing our site for organic search. We now have twice the amount of keywords ranking on page one on Google than we […]
- eCommerce, Location Based, SEO
“Our organic search revenue is up over 500% since we started working with elk! We’ve witnessed firsthand the power of content marketing for SEO, how building out landing pages with targeted content can help us rank on page one for search terms we find value in, and how much of an impact SEO can have […]
- eCommerce, SEO
