Black Friday is one of the biggest days of the year for most online and retail businesses. User intent, spend, and attention are higher than almost any other week, which is why your social network advertising and PPC must be planned, tested, and coordinated well before the rush. In this playbook, we’ll show you how to build high-converting paid social frameworks, optimize PPC for...

If you are a small business owner investing in paid media, tracking and storing the leads you get from your campaigns is important. Tracking your leads helps you understand whether your advertising efforts are actually paying off, and which campaigns are the most successful.‍This is where HubSpot forms come in — they can help you collect important information from potential...

Comprehensive digital marketing platforms such as HubSpot are helping businesses advertise online efficiently and effectively. Almost 80% of companies use a customer relationship management platform to streamline sales and marketing efforts.‍HubSpot digital marketing tools optimize campaign performance, simplify multi-channel marketing, and improve the way you connect with target...

BERT claims that every output is connected to every input. This implies a dynamic connection that evaluates the weighting of each input to output. This is relevant to the BERT algorithm that Google utilizes for paid media campaigns: Google can now link keywords to find an accurate search query.‍The BERT algorithm plays a key role in Google’s search feature. This new algorithm helps...

When you take a look at a marketing plan, there are so many different elements it can be confusing for business owners to understand. If you think of marketing like a tree, with many branches that combine to make the tree, it can be easier to see how everything works together.Each branch — SEO, advertising, email marketing, social media, website, content, and more — is just a small...

When looking at your marketing strategy, you need to consider all of the different parts and how they can work together to create new business for your company. If you think of a big, strong oak tree as your strategy, with large branches, you can envision each branch being a portion of the overall strategy. One branch might be your social media platform(s), one might be your...

With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local services or products (especially those with a physical storefront) to aim to see their search engine optimization (SEO) results in both the main organic listings and in the local search results. Local SEO is one way to generate traffic via marketing services to...

Did you know that PPC is the third-highest on-page conversion generator?It’s true. Since over 95% of consumers check the internet for local businesses (products, services, venues, etc.), it’s logical that they’ll click on an advertisement or listing that appeals to them.When an ad is clicked, it directs the visitor to the advertiser’s website, product listing, or PPC landing page,...

Digital marketing has disrupted the traditional marketing status quo, providing business owners more opportunities than ever to reach target consumers worldwide. And as technology evolves, so does digital marketing. Businesses and marketers must keep up with emerging trends or risk being left behind and losing customers.The first step in staying ahead of the curve is understanding...

Creating a great digital marketing strategy that will support your company’s growth and increase your revenue is a key element to making your business successful. This means you have to find the best approach and combinations of paid, owned, and earned media to establish your authority in your market.Taking time to understand each type will help you get the best...