+204% Non-Brand Traffic:
How Wisp Engineered SEO Growth During a Headless Site Migration
Wisp
- SEO
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Results
+115%
Top 10 Keywords
+117%
Top 3 Keywords
+204%
Estimated Non-Brand Traffic
+115%
Top 10 Keywords
+117%
Top 3 Keywords
+204%
Estimated Non-Brand Traffic
Overview
Wisp is a San Francisco-based telehealth company offering discreet, online access to sexual and reproductive healthcare. Operating in all 50 U.S. states, Wisp enables patients to complete health assessments, receive prescriptions from licensed physicians, and get medications delivered in unmarked packaging for privacy and ease.
During a major migration to a headless site architecture, Wisp engaged elk to ensure the new environment was built with SEO-first principles—and capable of supporting long-term growth.
Challenge
Wisp was mid-way through migrating to a headless architecture and needed urgent support to prevent SEO degradation during launch. Without the right foundation, the new environment risked sacrificing performance, indexability, and flexibility for the marketing team.
Solution
elk jumped in quickly to audit Wisp’s new site and retroactively apply SEO infrastructure best practices. Post-launch, Elk partnered with Wisp in an ongoing advisory role—optimizing the environment for marketing execution and ensuring category, product, and content strategies were fully supported.
- Audited and remediated urgent technical issues prior to go-live
- Retrofitted the headless environment for SEO scalability and crawlability
- Developed the technical foundation to empower Wisp’s marketing team post-launch
- Optimized high-priority category and product pages for search visibility
- Supported top-of-funnel content strategy and topic identification
- Continuously monitored performance and provided troubleshooting
Results
Wisp saw a 204% increase in estimated non-brand traffic, with triple-digit growth across Top 3, Top 10, and Top 20 keyword rankings. The SEO-first foundation put in place during the migration not only protected rankings but unlocked scalable growth across key business verticals.
Recommendations
Headless builds offer flexibility—but without SEO baked in from the start, performance can suffer. Bring SEO to the table early, and build a foundation that marketing and dev can scale together.
